GoogleBot User Agent’s Update Rolls Out in December

GoogleBot optimization can be tricky especially since you cannot control how the spider perceives your site. As Google announced that they are going to update the user agent of GoogleBot come December, this is also a call for us SEOs to rethink how we can optimize for Google crawlers.

This update is a great signal on how Google values freshness because it regards that user-agent strings reflect newer browser versions. If they thought of a system for this, what more for content and user experience, right? So for those who are engaging in unethical practices like user-agent sniffing, I suggest sticking to white-hat practices and reap results from them.

What is a User Agent?

For the non-technical person, a user agent can be an alien term but what they don’t know is that they have been utilizing this every day that they explore the web. A user agent is responsible for connecting the user and the internet. Ultimately, you are part of that chain of communication if you are an SEO because it would be a great practice to optimize for user agents but not to the point that you exploit these types to turn them in your favor.

There are many User Agent types but we will just focus on the area that matters to SEO. User agents are put to work when a browser detects and loads a website. In this case, GoogleBot is the one to do this and it is mainly responsible for retrieving the content from sites in accordance with what the user requests from the web.

Simply put, the user agent helps in turning user behavior and action to commands. The user agent also takes the device, type of network, and the search engine into account so it can properly customize the user experience depending on intent.

How is the update going to change the way we optimize for crawlers?

Googlebots user agent string will all be periodically updated to match Chrome updates, which means that it will be at par with what browser version the user is currently using.

This is what Googlebot user agents look like today:

And this is how it will look like after the update:

Notice the slight change in the form of user agent strings, “W.X.Y.Z”? These strings will be substituted with the Chrome version we’re using. Google uses this for example, “instead of W.X.Y.Z, the user agent string will show something similar to “76.0.3809.100.” They also said that the version number will be updated on a regular basis.

How is this going to affect us? For now, Google says don’t fret. They expressed assurance and confidence that most websites will not be affected by this slight change. If you are optimizing in accordance with Google guidelines and recommendations then you don’t have anything to worry about. However, they stated that if you are looking for a specific user agent, you may be affected by the update.

What are the ways to optimize better for GoogleBot?

It would be better to use feature detection instead of being obsessed with detecting the user agent of your users. Google is kind enough to provide access to tools that can help us do this, like the Webmaster Tools which helps in optimizing your site.

Googlebot optimization is as simple as being vigilant about fixing errors on your site. This goes without saying that you shouldn’t over-optimize and that includes browser sniffing. Optimizing according to the web browser that a visitor is using becomes lazy work in the long run because it would mean that you are not holistic in your approach to optimizing sites.

The web is continually progressing which means that as webmasters, we have to think quickly on our feet on how to keep up with the software and algorithm updates. To do that, here are some ways that can help you succeed in Googlebot optimization.

Fix Crawl Errors

Do not stress yourself out and guess the errors that affect your site. To find out if your site is performing well with crawler guidelines, read up on useful information to maximize the tools at your disposal. Your site’s crawl performance can be seen if you take a look at the Coverage error report in your Search Console because crawl issues are under this feature.

Looking at the way Google sees your site and alerts you on what you should fix within it is a surefire way to optimize for crawlers, not just for Google but for any search engine as well.

Do a Log File Analysis

This is also a great way to better optimize for crawlers because downloading your log files from your server can help you analyze how GoogleBot perceives your site. A Log File Analysis can help you understand your site’s strength in terms of content and crawl budget which will assure you that users are visiting the right pages. Specifically, these pages should be relevant both for the user and for the purpose of your site.

Most SEOs do not use a Log File analysis to improve their sites but with the update that Google is planning to roll out, I think it is high time that this becomes a standard for everyone in the industry.

There are many tools at your disposal that can help you find the information regarding the hits of your website whether it’s from a bot or a user which can help you in generating relevant content. With this, you can see how the search engine crawlers behave on your site and what information they deem necessary to store in a database.

Optimize Sitemaps

It has been mentioned time and again that sitemaps do not put you at the forefront of the priority queue for crawling, but it does the job of helping you see what content is indexed for your site. A clean sitemap can do wonders for your site because it helps in improving user navigation and behavior as well.

The sitemap feature can help you test if your sitemap can be beneficial for your site or put it in jeopardy. Start optimizing your sitemaps and it will improve your site.

Utilize Inspect URL Feature

If you are particularly meticulous on how your site content is doing, then inspecting specific URLs does the trick of knowing where you can improve it.

The inspect URL feature gives you insight on a particular page on your site that would need improvements which can help you maintain your efforts for Googlebot optimization.

It can be as simple as finding no errors for that URL but sometimes, there are particular issues that you have to deal with head-on so you can fix the error associated with it.

Key Takeaway

With the Googlebot update comes another way to help us SEOs bring better user experience to site visitors. What you should also take note of are the common issues that Google has seen while evaluating the change in the user agent:

• Pages that present an error message instead of normal page contents. For example, a page may assume Googlebot is a user with an ad-blocker, and accidentally prevent it from accessing page contents.
• Pages that redirect to a roboted or noindex document.

In order to see if your site is affected by the change or not, you can opt to load your webpage in your browser using the Googlebot user agent update. Click here to know how you can override the user agent in Chrome and comment down below if you are one of the sites affected or not.

GoogleBot User Agent’s Update Rolls Out in December posted first on https://seo-hacker.com

Screaming Frog vs Netpeak Spider: Who’s the Superior Crawler?

SEO crawlers are must-have tools for every SEO professional or website owner. You need to have at least one of them in your toolbox but for us at SEO-Hacker, we have two: Screaming Frog and Netpeak Spider. 

Without SEO crawlers you’ll probably go crazy manually checking each and every page on your website for SEO issues. That is why it’s an absolute must that you have a tool that you can rely on.

Today, I’m going to compare two of the best SEO crawlers: Screaming Frog and Netpeak Spider. I use both of these tools when I do on-page optimizations for my clients and I absolutely love both of them. But today, these two will be rivals for this blog post. 

In the Left Corner: Screaming Frog

 

Screaming Frog is one of the leading SEO crawlers in the industry and is famous for many SEOs. It is a powerful crawler that can crawl small to large websites with ease. It gathers key onsite SEO factors that allow SEOs to find and fix issues easily.

Its main features allow you to find Error 404s on your website, find missing and duplicate page titles and subheadings and visualize your overall site architecture. Screaming Frog also allows you to integrate Google Analytics, Google Search Console, Ahrefs, and Majestic data for more data and analysis. You could try Screaming Frog here.

In the Right Corner: Netpeak Spider

Similar to its competitor, Netpeak Spider is an SEO tool that can help you do a comprehensive technical audit of your website fast and easy. It checks for 50+ on-page SEO parameters and can identify 60+ types of issues in your website. You could also have a good idea of how much PageRank your pages have to improve your overall linking structure. It is great for experienced SEO specialists. You could try Netpeak Spider here.

Round 1: Pricing and Free Trial

Both tools offer free trials, however, the difference is that Netpeak Spider offers a 14-day free trial of all of its features while Screaming Frog offers free use for a lifetime but you are limited to crawling 500 URLs per website and other crawl data is unavailable.

For the pricing, Screaming Frog is 20 dollars cheaper than Netpeak Spider. A 1-year license of Screaming Frog costs 149 Euros which is about 162 dollars while Netpeak Spider costs 182 dollars. Screaming Frog only offers a 1-year license of the tool while Netpeak Spider has monthly, 3 months, and 6 months pricing plans. If you have 2 or more users, you would have to buy one license for each.

Round 2: Crawl Processing

There are two types of SEO crawlers: desktop and cloud-based crawlers. Screaming Frog and Netpeak Spider are both Desktop crawlers which means you install them on your computer and it consumes your computer’s memory and CPU whenever you crawl a website.

If you have a decent computer, crawling small to medium-sized websites through these two tools is no problem at all. However, if you’re doing an SEO audit for a large website, you might have a problem. Both of these tools will eat up your RAM. But on the flip side, if your computer is fast, then the faster can these tools crawl your websites.

Usually, Netpeak Spider takes more time than Screaming Frog. But, Netpeak Spider usually crawls more pages than Screaming Frog.

Round 3: Features

Both tools are actually similar in features. They crawl your website and analyze page titles and metadata, look for redirect chains, broken links, duplicate content, and many more. 

For Netpeak Spider, they specifically have 54 parameters that they check and can spot 62 issues for optimization on the website. I specifically like that they also analyze internal PageRank on your website and also identify dead ends, pages that have incoming but no outgoing links. It gives me a good idea of how much link juice a specific page has.

For Screaming Frog, I specifically like that it could also identify pages that have structured data and identify if there are issues with the structured data on those pages.

Round 4: Interface

This is where the fun begins.

The interface of Screaming Frog is simple. New users will not have a hard time navigating through the tool. In the right window, it will give you an overview of the analysis of the SEO elements on your website.

It will show you information on the number of internal and external links on your site, duplicate and missing tags, duplicate and missing subheadings, pages with hreflangs, etc.

If you click on an SEO element, it will show you all the URLs that fall under that category in the left window. Screaming Frog will provide information on every URL on your website. It can also show how your pages would look in the search results page.

While similar in functionalities, Netpeak Spider is different in many ways when it comes to interface. The dashboard will give you a quick summary of the number of URLs crawled by the software and charts that show you an overall look at your website.

Once you go to the results page, you could immediately identify the URLs with issues because they are labeled. Red means these pages have critical errors while Yellow indicates non-urgent issues.

On the right window, you could see a list of parameters that Netpeak Spider checks. You could select which parameters you want to see if you only need to optimize specific parameters.

Final Verdict

Coming into this fight Netpeak Spider is the underdog because Screaming Frog is more popular than Netpeak. In my opinion, there is no clear winner here. Both of these tools have their own ways of presenting data but they essentially do the same: provide a technical website audit. 

One is just as useful as the other and I highly recommend having at least one of these tools in your SEO toolbox. Have you used one of these tools? Let me know if the comments on which one you prefer more.

Screaming Frog vs Netpeak Spider: Who’s the Superior Crawler? posted first on https://seo-hacker.com

Google Releases September 2019 Core Update

Google releases numerous algorithm updates every year, but with the trend they’re setting, only the big updates warrant an announcement from them. The most recent example is their announcement of the June 2019 Broad Core algorithm update. They’re now releasing a new core update which could result to either good or bad results for us SEOs. 

September 2019 Core Update

A few days ago, Google tweeted that they’ll be rolling out the September 2019 core update the same day. Here’s the tweet:

This isn’t a new move since they announced the June Broad Core algorithm update through twitter as well. However, for the September 2019 core update, they linked back to their article detailing on what we should know about their core updates. I’ve already written about this – about how to recover from Google’s Broad Core Algorithm Updates. 

So, as expected, there aren’t any specific factors that this core update aims to target. Since the current trend involves improving the E-A-T and content of the pages, I don’t think this will change any time soon. Just yesterday, they confirmed through a tweet that the September core update is now live and will be rolling out:

Based on the forecasting tools available to us, there are changes already happening in the SERPs:

Accuranker’s Google Grump Rating

SEMRush Sensor

CognitiveSEO’s Signals

Effects on our SEO

So far, most of our clients are not experiencing any major changes. Except for one, health-related website that we handle which was negatively hit by the June 2019 broad core update. It is currently showing signs of recovery, but it’s still too soon to tell since the September core update was just rolled out yesterday. But here’s what our traffic looks like now:

It’s not THAT significant, but after months of having no signs of recovery, this is definitely a good thing.  

Key Takeaway

I’m excited to see the results of this update, but it also serves as a reminder that we, as webmasters and SEOs need to always be on our toes when it comes to Google’s sudden algorithm changes. If we can’t keep up with all the changes that are happening, we’ll be left behind. So, I suggest we read up, keep our focus on the changes in the industry, and adapt accordingly. What about you? Have you noticed any changes with regards to the core update? Let me know in the comments below!

Google Releases September 2019 Core Update posted first on https://seo-hacker.com

A Quick Review on Optimizing Breadcrumbs for SEO

If you are one of the webmasters who have received a slew of emails from Google Search Console telling you to fix the breadcrumbs markup of your site, then I am writing this for you. Recently, Google Search Console has launched a new feature for the Breadcrumbs report which has alerted webmasters left and right. The Search Console’s new report will come in handy, especially if you want to stay competitive in the SERPs.

Let me be clear about one thing: structured data markups are not a generic ranking factor. However, you should still optimize for it because it can keep you looking good in the search engine. With that said, let’s take a look at how the recently announced breadcrumbs report in GSC can help us optimize these features for SEO.

What are Breadcrumbs?

According to Google, a breadcrumb trail helps in determining the page’s position on your site’s hierarchy. It is simply defined as a single line of text which marks the path from the indicated page back to the homepage. Breadcrumbs are a great way for users to identify your site’s structure. This is also true as search engines crawl your site.

Don’t believe those people who say that breadcrumbs are not an important part of your site. You would be a terrible webmaster for thinking so, believe me. Not only do breadcrumbs help in structuring your website properly, but it can also help you appear in the Google search results better.

Breadcrumbs look like this:

If you look at it, the breadcrumbs trail is simply the path from the homepage, through the secondary page, and finally to the landing page. The breadcrumbs trail makes users feel like they can easily navigate your pages even when you have a large site. Breadcrumbs are especially useful for e-commerce sites because of the large number of product categories and product landing pages. This is why it is essential to optimize your breadcrumbs not just for SEO but in maintaining a great website structure.

Fixing Breadcrumb Issues

After Google rolled out this update for the Search Console, there have been many discussions around the possible fixes for the detected errors. The breadcrumb markup can be applied using JSON-LD, RDFa, Microdata, or as an HTML value in the page’s design.

When Google Search Console emailed reports on errors in the breadcrumb structured data on different sites, there were webmasters who were puzzled on how to deal with these reports. One of the common errors that people have received is the “Missing field ‘id’” error which is a reference to a property that Google requires in order to show your page in the search results.

The first step that you should do to get to the bottom of this issue is to determine whether your theme or plugin is generating breadcrumb markups automatically. The Yoast SEO plugin gives you the option to add breadcrumbs and if you are receiving errors because of it, then you should check if you have another plugin causing a conflict in breadcrumb markups.

If not, then you should check if you have generated a breadcrumb markup for the affected pages in your breadcrumbs report. If you are certain that your theme or plugin has sufficiently applied the markup then you should just run down the report and see if it is covered by the automatic generation of breadcrumbs.

Next, there is the option to add an absolute URL as the identifier. For example:

<a href=”https://seo-hacker.com”
id=”https://seo-hacker.com”
itemtype=”https:schema.org/WebPage itemprop=”item”>

The “id” element is not specified accordingly by the itemprop value which prompts the schema to adopt another link set without permission. So for this step, you should take it upon yourself to supply the link that serves as the absolute URL for it. This is also a way to update your unlinked breadcrumb templates that do not contain the schema.org markup.

It is also important to note that Microdata does not carry an identifier line. However, it can be found in the JSON-LD format which you can see below:

Lastly, a GSC error on your breadcrumb markup may mean that you haven’t taken the liberty to ensure that the proper breadcrumb markup is in place. I have seen that this can be prevalent in e-commerce sites with the breadcrumb error affecting the product pages. For this, Google has come up with a nifty guide to help you create your very own breadcrumb structured data markup for your site.

How Does Breadcrumb Markups Help SEO?

Markups help a lot in providing contextual relevance for a site. Google Search regards the breadcrumb markup as an important part of the web page to categorize the information from that page in the search results. Displaying breadcrumbs has been prominent in the search results but unfortunately, not a lot of webmasters have seen the urgency of doing so until the GSC update.

This is why it is important to check these important elements because having a valid markup can go a long way in your efforts to climb up the SERPs. Search engines rely on markups, so they can see the pages that are eligible to be seen in search results. It is good practice to provide information about your site as direct to the point as possible and the best way to do this is to optimize your breadcrumb markup.

A Quick Review on Optimizing Breadcrumbs for SEO posted first on https://seo-hacker.com

Everything You Need to Know About Nofollow, UGC, and Sponsored Links

Last September 10, Google announced that the link attribute “nofollow” is evolving and introduced two new link attributes: the rel=”sponsored” and rel=”ugc”. This announcement shook the SEO industry. 

This is the biggest update to nofollow since it was first introduced by Google in 2005. It was used to combat website comment spam and then was used to discredit paid links. It changed the landscape of link building and made dofollow links the holy grail of SEO.

The impact of this can’t be scaled yet but this would definitely have a tremendous impact on link building. Links have been one of the top ranking factors ever since search started. Other ranking factors have evolved throughout the years such us mobile-friendliness and content relevancy and it is just now that links have finally evolved. 

In this post, I will discuss everything there is to this announcement and give my thoughts on how this could possibly affect SEO.

Nofollow will now be used as a “Hint”

Ever since the nofollow attribute was introduced, nofollow links would not pass any authority and Google will not count these links as a factor for ranking websites. But as of this announcement by Google, nofollow links along with the two new link attributes will now be used as “hints”.

According to Google, they will use these link attributes to know which links to consider or exclude from search and to better understand and analyze the links in their system.

As of now, making these new link attributes as hints to be incorporated in the ranking system is already in effect and by March 1, 2020, Google will also use nofollow links for crawling and indexing purposes.

Rel=”sponsored”

Sponsored links or paid links have been against Google’s guidelines for a long time. Google requires that all sponsored links should have a nofollow attribute or you will have a risk of receiving a penalty.

Rel=”ugc”

UGC stands for User Generated Content and Google recommends using this link attribute to any link that is user-generated. This is most applicable to forum posts, blog comments, and guest posts.

Why Did Google Make This Change?

Google did not say exactly why they made this change but I personally think that this is a move to improve spam combat. As mentioned, the whole web used nofollow links to flag sponsored or user-generated links so it was hard to identify what category these links fall under and this update makes it easier for Google to identify them.

In Cyrus Shepard’s article on Moz, he mentioned that Google wants to take back the link graph. When the nofollow was introduced, a huge portion of the web applied nofollow to all the links in their entire website and made the link graph less useful for Google.

Now, Google realizes that nofollow links can provide them with valuable information for improving their algorithms.

Here’s the statement from the Google Webmaster Blog:

“Why not completely ignore such links, as had been the case with nofollow? Links contain valuable information that can help us improve search, such as how the words within links describe the content they point at. Looking at all links we   can also help us better understand unnatural linking patterns. By shifting to a hint model, we no longer lose this important information, while still allowing site owners to indicate that some links shouldn’t be give the weight of a first-party endorsement.”

What is the Impact of Nofollow, UGC, and Sponsored Links to SEO?

Google said that this should not have any significant impact on ranking and links will be treated just like how they were treated before. But of course, the SEO industry is always curious. Here’s Danny Sullivan’s tweet on this:

I think a lot of people misunderstood this announcement. Nofollow will only be used as a “hint” and not directly a ranking factor. Would websites with a lot of nofollow links receive a ranking boost? It might be unlikely. But moving forward, I think this will have a significant effect once Google starts using nofollow links for crawling and indexing.

As for sponsored and UGC links, I think they might have a bigger effect on rankings and penalties. A website who has many sponsored backlinks might have a higher chance of getting penalized. For UGC, Google allows user-generated links as long as it goes through the approval of the webmaster.

In fact, I already applied the UGC link attribute to the SEO-Hacker Tribe once I heard the news. Since all content in the tribe is from users, I made all outbound links from the tribe rel=”ugc”. There has been no significant changes yet.

Should you Change Now?

If you are using nofollow links for user-generated content or sponsored links on your website, Google says that you don’t have to change those and you can keep them as nofollow links. However, Google recommends that webmasters follow this new scheme moving forward.

Would One Work with the Other?

Yes. According to Google, you can use a link attribute along with another. So for example, you allow guest posts on your blog, you can add rel=”nofollow ugc” to links in a contributed article. 

WordPress Integration

In a Twitter thread, WordPress Marketing and Communications Lead Joost de Valk who is also the founder of Yoast said he will make sure that the new link attributes will be integrated to WordPress on their next release. He also has his opinions about this change by Google in his blog.

Wrapping Up

On Twitter, Danny Sullivan, John Mueller, and Gary Illyes were very active in answering questions from SEOs. If you want to see a summary of the discussion on Twitter, I recommend reading Barry Schwartz’s article on Search Engine Roundtable.

At Moz, Cyrus Shepard posted a good infographic to summarize all of the changes to nofollow, sponsored, and UGC.

Making nofollow a “hint” and adding two new link attributes is big news but there is no significant impact yet. In my opinion, since Google just started last September 10, it might take time until we see any effects. Because of this, there is no clear benefit yet on why SEOs should start updating their links. 

I would still recommend applying all of these changes. If this could help Google refine their search algorithm, I would be more than happy to help them out. What’s your take on this announcement? Have you started changing link attributes on your website? Let me know if you’ve noticed any positive or negative impact on the comment section.

 

Everything You Need to Know About Nofollow, UGC, and Sponsored Links posted first on https://seo-hacker.com

How Google’s Recent Review Rich Results Update Affects SEO

Testimonials and reviews are important for businesses. This is especially true in the online market since users can’t have physical interactions with the products or services they’re intending to buy or pay for. Which is why most of us rely on the reviews and testimonials of the people who had physical experience with the product and we let these reviews affect our decision to proceed with the purchase. This is where the review rich results play an integral part. But with the recent update that Google made, we, as SEOs and webmasters, need to adapt immediately.

Review Rich Results

The review rich results have been available in the search results for a considerable amount of time now, and most business and services websites use these to affect a user’s buying process. This is what the review rich results look like:

Review Rich Results components:

• Star Rating – Signify the degree of satisfactions reviewers had while using or experiencing the product or service
• Votes – The number of users that had experience with the product or service
• Price Range – Symbolized by the dollar sign “$” that is meant to let users know the price range of the product or service

For the longest time, we’ve been creating review schema codes for all our clients since it’s much better for SEO and to further assist a user’s buying process. However, Google’s recent update to the Review Rich Results necessitates that we need to edit or tweak the markups that we’ve used and so should you.

Review Rich Results Update

Yesterday, Monday (September 16th), Google published a new post on their blog that details on the algorithmic changes they made to the reviews in rich results. The update aims to make review rich results more helpful and meaningful. They also want to address some invalid or misleading implementations that us, webmasters, have flagged to them such as this one:

I found this schema markup in the search results. See the 5000+ review count? I was extremely doubtful of the reviewCount so I investigated it and from their Business listing, Facebook page, and other review sources, the review count doesn’t even reach 100. I immediately reported it to Google, but so far, no action has been taken and this review rich result is still in the search results.

Applicable Schema Types

Historically speaking, you can attach the review markup in any schema type. But the update, Google aims to limit the schema types that can potentially trigger review rich results. This is because they don’t want random review rich results appearing in a keyword or topic that doesn’t add much value to the user’s journey. Here are the updated types that review markups are applicable:

• schema.org/Book
• schema.org/Course
• schema.org/CreativeWorkSeason
• schema.org/CreativeWorkSeries
• schema.org/Episode
• schema.org/Event
• schema.org/Game
• schema.org/HowTo
• schema.org/LocalBusiness
• schema.org/MediaObject
• schema.org/Movie
• schema.org/MusicPlaylist
• schema.org/MusicRecording
• schema.org/Organization
• schema.org/Product
• schema.org/Recipe
• schema.org/SoftwareApplication

I’m assuming that if you apply a review markup in any other schema type, then your review rich results has little to no chances of showing up since they limited it to the types mentioned above. 

Self-serving Reviews

Self-serving reviews, by its very name, are your reviews to your own products or service. This is misleading and it doesn’t add much value to the users, hence, Google will not count self-serving reviews anymore. Here’s how Google defines “self-serving reviews”:

“Reviews that can be perceived as “self-serving” aren’t in the best interest of users. We call reviews “self-serving” when a review about entity A is placed on the website of entity A – either directly in their markup or via an embedded 3rd party widget.”

Although, it is important to note that this change to self-serving reviews is limited to LocalBusiness and Organization schema types and their subtypes.

Name Property

Lastly, this update involves Google requiring webmasters, SEOs, and developers, to include the name property to their review markup.

“With this update, the name property is now required, so you’ll want to make sure that you specify the name of the item that’s being reviewed.”

They did not specify what would happen if you didn’t put in the name property, but I suggest we put it in any way since we don’t have anything to lose by adding it.

How the Review Rich Result Update Affects SEO

We all know that Review Rich Results are is not included in the top ranking factors. Your website can still rank well without having the review markup but this doesn’t mean that it’s not an important factor to increasing sales, assisting users, and serving information to the search engines (and users).

Review markup is only a small part of SEO and even CRO, but little changes like these goes a long way. Take the character limit for title tags. It was a small change, but it affected the bigger picture of SEO. Review markups are the same, these little changes that Google makes can, potentially, have a bigger effect in the future. I suggest we adjust accordingly and not suffer the consequences in the future. 

This update primarily affects publishers and webmasters, but we, as SEOs, still need to take note of this change. One of the core values that SEOs must have is experimentation and the ability to adapt to the constantly changing algorithm. So, if we can’t even adapt to this minor change, we’ll have difficulty adapting to the bigger changes.

How Google’s Recent Review Rich Results Update Affects SEO posted first on https://seo-hacker.com

Taximail: Improve Email Marketing One Business at a Time

Being successful in business is all about building relationships and one way to do this is to delve into email marketing. The digital age evolves as we go along but you cannot deny that Email has a stronghold in their position as an effective communication tool.

Taximail recognizes this and this is why they make it a point to help businesses grow through email marketing. Our team at SEO Hacker decided to jump from one email marketing tool to Taximail because we have seen how powerful its features are after taking it for a test drive. Take a look at our comprehensive review here!

Why Email Marketing?

When it comes to online leads and conversions, nothing beats a simple email to reach your ROI. Oftentimes, we look at different digital marketing tactics for this goal but it is very important that we remember that we have email marketing at our disposal. Emails are a great way to reach out to your target market and it does not even matter what their demographic is, as long as they have access to an email account then everything should be in place.

Prospecting and nurturing leads can start with a great email marketing campaign. If you are providing insightful information for your market, having a campaign in place can be your best bet in making sure that you are reaching quality leads. Better yet, you can automate your email campaigns so you wouldn’t have to resort to the tedious task of making sure that the bulk of your subscribers receive your message.

Simply put, email marketing still works even if there are people who are skeptical of its business value. This is the same vision that Taximail has in encouraging businesses to drive their ROI forward.

Taximail for Growing Businesses

Transitioning to Taximail has been a great experience for SEO Hacker. We have seen how easy it is to start email marketing campaigns even for an email database of 1.8 million subscribers. Its user interface can be well-understood at a glance. The beauty of Taximail is that you don’t have to switch between apps to start your email marketing because they do it all for you.

Taximail hails from Bangkok, Thailand and it is led by founder, Phaiboon Trikanjananun who specializes in online campaigns and website development. His connections with professionals have validated the digital advertising age as a playing field for businesses. The face of Taximail recognized that email marketing is a flexible digital marketing tactic because it offers numerous benefits such as a trackable campaign and further enhancements to user experience as well.

The idea was to create an email marketing and automation solution that would be tailor-fit to businesses from SMEs to Enterprise-level companies. This is how Taximail was launched in 2012 and since then, they have built a large network of clients who trust that this email marketing platform can achieve great heights for them.

The team of email marketing experts promotes powerful email technology for Taximail client satisfaction, which allows clients to build simple email experiences with a powerful impact. Taximail is continually growing and this is why its clients continue to rave about their impactful platform and exceptional customer service.

Getting Started with Taximail

Three steps. That is all it takes to create a campaign. With many readily-available templates from their end, you can choose to drag and drop your details to get started with your email marketing campaign.

Here is a preview of getting started on the account:

Here is a quick preview of the features that they offer:

• Drag-and-Drop Email Editor
• Customization and Segmentation of Emails
• Multi-Screen Resolution Test and Device Simulation Preview
• Real-time Reports
• Email Templates
• Automated Email Marketing Tool
• SMS Marketing Campaigns

With these features, you can also be assured that you can also import lists, do A/B Tests, and schedule sending of emails.

What I find the most useful in the app is its automation feature. Although they offer a lot of benefits for businesses, this is what I’m going to highlight here.

You can start by entering a trigger so your email marketing campaign can take off.

Once you have determined how your contact should be counted through their activity, then you can start your email marketing campaign. Here is the list of actions that Taximail supports from their features:

Here is a sample of their pre-designed templates that you can choose from if you don’t want to start from scratch for your campaign. You can achieve the process in just a snap.

Taximail gives you the freedom to choose between a template or inserting a code if you want to follow this for the design of your email campaign. If you are going to go with the former, then you are well on your way to a great email marketing campaign. You can just drag and drop the necessary elements for your email which saves you a lot of time in creating this campaign. 

What’s next for Taximail?

Taximail is one of those apps that you have to try for yourself to see how it can significantly change the way you do things. It has helped the biggest companies in Thailand such as AIS Business, Bangkok Airways, Yves Rocher and many others. 

These companies enjoy the same benefits that 5,000 other companies experience with Taximail. And SEO Hacker is proud to be the one to bring Taximail here to the Philippines to help businesses engage better with their customers. 

Let me just end with this: whatever email marketing platform you have now, drop it. Taximail is one of the best partners you can have for your digital marketing efforts. 

Taximail: Improve Email Marketing One Business at a Time posted first on https://seo-hacker.com