Cách đây 10 năm, thì nguồn tin tức chủ yếu của con người vẫn là các tờ báo buổi sáng. Còn bây giờ, gần như hầu hết khách hàng và đối tượng tiềm năng của các doanh nghiệp đều có kênh mới để xem thế giới chuyển động ra sao. Họ quét tìm những dòng […]
It’s that time of the year again where products from around the world go on a crazy sale and us consumers love it: Black Friday. Customers flock to retail stores to grab the cheapest deals they can get on smartphones, clothes, and other products. Lucky for us SEOs we don’t have to go out of our homes. Just sit back, relax, open our laptops or computers, and look for huge sales on SEO Tools.
If you’re looking at the best deals for SEOtools this Black Friday. Then this blog post is for you. Our partners at theSEO Hacker Toolboxwill be having a big sale. I highly recommend these tools as these are tried and tested by our team and I could say that these tools made our operations 100% better. Check out the tools that are in the sale:
Netpeak Software is a company that develops desktop tools for SEO specialists and webmasters: Netpeak has two tools:Netpeak Spiderand Netpeak Checker.
Netpeak Spider is a desktop tool for your day-to-day SEO audit, fast issue check, comprehensive analysis, and website scraping. One of the things that I love about Netpeak Spider is that it focuses directly on the issues that need your attention. You don’t have to navigate through a lot as it highlights the pages that are in need of fixing. You can also set your preferred Crawling Settings and filter your crawl results with Netpeak’s 65 parameters.
Need a quick website report? Netpeak Spider can export your data into a PDF file in 2 clicks. The best part here is that you can customize it for your clients without mentioning Netpeak Software.
Netpek Checker is also a desktop tool that scrapes SERP data from top SEO services for analysis and comparison. You could research backlink profiles for your link building campaign. Compare the qualities of websites using parameters of Ahrefs, Moz, Serpstat, Majestic, and SEMrush. Monitor your branding by collecting brand mentions. And most importantly, analyze your competitors’ SEO strategy to keep you on top of the game.
This Black Friday 2019, the Netpeak Software team offers a 40% OFF for Netpeak Spider Pro Plan and Netpeak Checker. This is their biggest sale of the year and the offer is only until December 5. You could use the promo codeSEO-Hacker-BF-19upon checkout.Visit Netpeak Software here.
SE Ranking
SE Rankingis an all-in-one cloud-based SEO and digital marketing platform for business owners, SEO pros and digital agencies. This is one of the best rank tracking tools out there and we regularly use this in our company. SE Ranking offers a complete set of tools that enables small and midsized businesses to run a comprehensive on and off-page website audit, scout competitors, track rankings, monitor backlinks, and automated SEO reports.
For SE Ranking’s Black Friday Sale, they are offering their lowest price this year with 30% for any subscription plan by using the codeBLACKFRIDAY2019. By using the code, you could also be one of the 3 lucky winners to double your subscription for free!
The offer will last until December 2 at midnight EST. For more details on SE Ranking’s Black Friday Sale deal,check out this link.
Linkody
Here’s a fact for you. Backlinks are still important.
As link building gets more difficult along with an ever-evolving SEO landscape, you need to have a reliable backlink tracker tool to make sure your link building campaign is going the way you want it.
Linkody is a backlink checker tool that monitors your backlinks for you so you don’t have to go back to each website you got a link from. It gives you an easy analysis of your links by using different metrics such as Moz’s Page Domain Authority, Majestic’s Trust and Citation Flow, Social shares, and your website’s Alexa Ranking.
Linkody will crawl the whole web to check for new backlinks every day 24/7 and alert you through email notifications. It will also notify you of your competitors’ new links so you could get a heads up of your competition’s strategies.
Get a 20% off lifetime on any monthly subscription using the codeBLACKFRIDAY2019on your checkout. This deal is exclusive! Linkody does not promote any Black Friday sale but they were happy to give SEO-Hacker readers this discount. Check outLinkody’s Plans and Pricing here.
JetOctopus
JetOctopus is a cloud-based crawler and its the fastest SEO crawler in the market. It can deliver SEO audits in a matter of minutes! JetOctopus can crawl 200 pages per second. Your 30,000 pages website will be done crawling before you even finish reading this article.
This is a must-have tool for SEO agencies and SEO professionals that needs to crawl multiple websites every day. It delivers results fast and gives you a detailed list of issues and problems of your websites in their problem-centric dashboard. It also allows Google Search Console integration without extra fees.
JetOctopus also has an amazing log analyzer that allows you to check how bots crawl your pages and optimize your crawl budget. It has no log lines limit and it doesn’t affect your website’s site speed.
JetOctopus will have a special offer for Black Friday 2019 so stay tuned. You could check their website here andget a 7-days free trial.
Wordlift
Wordlift is an SEO plugin that allows its users to use the plugin to enhance the understanding of search engines with regards to the words and their relationships that you used inside your content. This tool allows you to create more engaging content that will produce the best results for your SEO endeavors.
It uses schema to help it understand the important terms inside the body of your content that both search engines and users will want to know more about. For a more in-depth and detailed tutorial on how the tool works and how you can use it, here’s myWordlift review.
Mangoolsis a set of SEOtools for a variety of SEO tasks that is great for both SEO agencies and businesses who want to be on top of the SEO game.
Inside Mangools are 5 juicy SEOtools that are powerful but easy to use.
LinkMiner is a backlink explorer tool for your link building campaign to find links from your competitors that you can reverse engineer and grab them for yourself. You partner it with SiteProfiler, a tool that you can use to check the authority of your website or any other domain.
KWFinder is a keyword research tool and it is the only keyword research tool that you’ll ever need. It pulls data from Google and Mangools gives you an analysis of which keywords are easy to rank for. It also gives you other keyword suggestions. You could then use SERPChecker to scout who you are up against, and track your ranking progress using SERPWatcher.
Mangools will be offering a 25% discount on all of their plans. No discount code needed. Just visit theMangools Black Friday Sale pageand get notified about the deal.
It’s already a well-accepted fact in the SEO industry that link building is one of the best tactics for improving a website’s organic search rankings. Link building as a tactic involves many strategies and executions that often overwhelm beginners. One such strategy that is vital to link building is prospecting. I’ve been building links to SEO Hacker for quite a while now and finding the perfect prospect for guest posting or simple outreach often still eludes me. But that’s not the case anymore.
Among the hundreds of tools available in the market, I’ve just found one of the best to assist in my link prospecting endeavors. Dibz is a tool created by the Four Dots company to help SEOs and webmasters around the world not waste their time looking for the perfect prospect. Here’s how they helped me maximize (and effectively lessen) the time I spend looking for prospects in the world wide web:
Dibz: One of the Best Link Prospecting Tools
Dibz is so easy to use. Even if you’re a beginner, you’ll know how to navigate the ins and outs of this tool in no time. Here’s how to start:
Log in first and you’ll automatically be taken to the New Search dashboard:
Click on the “Create a New Search” button and you’ll start with the specifics of creating your campaign. Fill up the name of your search, client (you should first create a client folder), campaign, and the keywords you wish to find prospects in.
I used 3 keywords and followed their instructions on looking for guest blogging opportunities for the sake of giving a more accurate example.
After filling out all the campaign details, you need to choose the type of research that Dibz will run. This is one of the best parts of Dibz since they automate one of the link prospecting processes that eat up a lot of our time. Another point is that they have multiple types of research to choose from. To line it up with the keywords I’ve already put in, I’ll choose Guest Blogging. You have to remember that Dibz isn’t just for guest blogging. You have the choice to look for websites that accept blog comments, forums, reviews, donations, giveaways, and many more. This is what it looks like:
So, how does Dibz automate the link prospecting process? They do the searching for you. Historically, almost all SEOs I know that do their own link prospecting resort to the manual act of looking for them. But with Dibz, they do it for you – less hassle, less time wasted, greater prospects.
The last step before Dibz finds the best prospects for you is to specify the scope of your search. Which language do you want Dibz to look for, the Domain Extension (.au, .uk, .es, and many more), depth, and any additional data you need. Do note that the descriptions of the following parameters can be found on the right side of the page.
And there you have it! Dibz will begin displaying potential prospects which you can outreach to for guest blogging (and other opportunities)
How Dibz Helps Your Link Building
Links still remain as one of the top-ranking factors without a doubt. But the thing with link building today is that it takes too much time. You spend half of your time prospecting and half of it doing the content and outreach. And sometimes, I spend so much time filtering the search results in Google that it takes some of the time I need for other tasks.
I’ve mentioned how Dibz helps make my link prospecting process more efficient and more effective and I’m going to mention it again because Dibz is THAT GREAT. What took me multiple hours just to find the best prospect now takes me around 10-20 mins to find them which enables me to focus more on producing better content and other tasks that I have to do.
I also love that you can spend a few credits and it will show you important metrics about the prospects without having to go to other tools and manually check them one by one. Dibz is simple, it’s fast, and it’s easy to use and in link-building, you’ll need all the automation that you can to run a better and more efficient campaign.
Key Takeaway
If there’s one thing all SEOs and webmasters can agree on – it’s that we do a lot of strategies and processes that take up too much of our time. Tools like Dibz are important for us since they’re the ones doing the work for us which allows us to allot all our time and effort in other strategies/processes. When I find tools like Dibz, I immediately get excited since the anticipation to do more and create more is an exhilarating and, oftentimes, an enjoyable feeling. So, I recommend you try out Dibz for yourself and experience how great of a tool it is. Do you have any questions? Comment them down below!
In the world of search, Google is at the forefront of delivering results in the form of fresh content for people seeking answers. With thousands and even millions of search results, you may think that each question in the world can be supplied with the answer to satisfy it. Enter, Google Question Hub.
A beta tool that would prove to be useful for information seekers and content creators in the digital sphere. According to its self-definition, it is “a tool that can enable creators or bloggers to generate richer content by leveraging unanswered questions.”
It seeks to be an area where people can have an exchange based on the questions that cannot be found in the Google search engine pages. With this tool at their disposal, it would be possible for people to seek more in terms of information and not just rely on the blue links. If you are a webmaster pushing for meaty content, then you should read how Google Question Hub can help you do just that.
Get the answer that you’re looking for added to the web
Now that we’re on the topic of Google Question Hub, I think it is also right that we talk about this SERP feature that Google has been testing.
As a search engine giant, Google readily acknowledges that even its algorithms are vulnerable to pieces of inadequate content. Asking people to participate in bulking up the process and information is a nod to the power of human intervention when it comes to search. This is evidenced by their Quality Raters and the ongoing testing of the box asking people to manually put a question in the box found together with the search results.
It encourages users to ask questions to “Get the answer you’re looking for added to the web”. During May of last year, Manashjyoti Athparia posted in the Gulshan Kumar Forums about his encounter with this test section. I have also seen this in my recent searches and the question box looks like this:
Using this, users initiate an exchange between them and those who would want to try their shot at answering a query. Be that as it may, Google says that they collect user questions using a variety of methods, so I think it’s safe to say that collecting user queries is not limited to this.
Content Generation with Google Question Hub
This tool is still not available in the Philippines but it is one of the tools that is getting its fair share of anticipation. Deriving topics from user questions solidifies the role of user search intent because seeing their queries in real-time assures you what information your target market is expecting to see from your niche.
According to Google, the benefits of the tool can be summarized in three steps:
Find the right questions
Create richer content
Track your impact
To get you started, you just need two things: a Google account and access to your Google Search Console.
According to the official Google India blog, “To access Question Hub, publishers need to link their account to verified properties in Search Console. For publishers without a Search Console account, other options are available. Once they’ve created an account, they can explore topics relevant to their work by either searching for keywords or browsing categories. Once a topic is added, they can view unanswered questions asked by real people. Publishers can then use their editorial judgment to review unanswered questions, and expand on them when creating content.”
Additionally, you can see how well your content is performing because you can track how well your content is doing by receiving feedback from your audience. By taking a more personalized approach to answering user questions, you get to stay ahead of your competition in terms of content relevance.
What does this mean for Google Question Hub?
Currently, Google Question Hub is still on its beta-testing stage with its availability limited to only residents of India, Indonesia, and Nigeria. They have stated that they are hoping to expand to other countries as the tool reaches its maturity. Going into the site, you will be welcomed by an animation as well as the words, “You publish better content. The web improves for everyone.”
For bloggers and other content creators alike, it is essential to be keen on creating insightful and informative topics for their audience. What if you can explore topics with the help of Google? And not just any topic but those that real users are actively seeking answers to. Being in the front seat of these queries can do a lot for your content generation. It will help you tap into unique ideas that other content creators fail to capitalize on.
User intent deals a lot with knowing what queries people are searching for to lead them into your brand. With Question Hub, you wouldn’t need to take a guess what is going on in the user’s head. You would just know by the type of question she is asking Google. Search engine results would have a more humane approach to answering people’s questions.
Just to make it clear, having impactful content published on Question Hub does not mean that you can use this to rank for that particular query according to Google. However, publishing your content still makes it eligible to be displayed in Google Search which is why you should still think about it staying competitive in the search results.
Key benefits that Google should also consider for the beta-tool
Aside from finding questions, creating content from relevant topics, and tracking your impact, it would be better if there is an option to categorize the queries per intent. The categories per industry are already okay but it would be cluttered especially if there are those who are just looking for information and not to have a conversation about a transaction or the like.
Additionally, the topics you can add that users can ask questions about should also have more options for it like a recommended set of topics other than the one you added. Ideally, the questions should always be relevant but since this is basically a user portal, you cannot help it if there are those who do not pass this standard.
This is why there is a reject button made for the questions. But with this, it would be great if there is a certain archive for the rejected questions because what is irrelevant now may be relevant tomorrow.
These are just some of the things I expect since I am still on the waitlist for this tool. It would be great for content marketing efforts once it has been fully rolled out. I hope that once it is up and running in various countries, it lives up to the anticipation because this is something I look forward to. Find out more about it and sign up here.
In the world of SEO, efficiency is the key. You need to have reliable tools to help you with your day-to-day activities or it will take you weeks before you optimize a single website. Luckily for us SEOs, we are in an industry where we have so many tools to choose from but there is one that particularly stands out because of how fast and good it can deliver. Let me introduce you to JetOctopus.
JetOctopus is a SaaS crawler and is the newest addition to theSEO Hacker Toolboxand it is arguably the fastest crawler in the market. It is easy to use and it allows you to crawl multiple websites simultaneously. JetOctopus is a powerful tool that can help you finish your SEO site audits twice as fast.
I had the opportunity to try out JetOctopus and here’s my review of the crawler.
Super Fast Crawling Speed
JetOctopus is a cloud-based crawler which means it crawls websites fast, REALLY fast. So far, of all the crawlers that I’ve used, JetOctopus is the fastest. It can crawl up to a rate of 200 pages per second which means it can crawl a 50,000-page website in5 minutes.
Usually, when I do an SEO audit, I plug in the website to the crawler and come back after an hour or so. With JetOctopus, after a few minutes, I received an email alert telling me that the crawl is done and I was really impressed by it.
The best part of it: it doesn’t use your computer’s memory. Since it is a cloud-based crawler, it doesn’t have to use your computer or laptop’s power to crawl websites which is really efficient especially if you are working on multiple projects at once.
User-Friendly Interface and Problem-Centric Dashboard
The user-interface of JetOctopus looks nice and simple. Even if you are not experienced in SEO, you can easily navigate through the different issues you have on your website. The dashboard gave me a quick overview of the size of the problem and immediately I knew where to start.
In the side menu, you can easily navigate through the different on-page SEO issues your website may have. Issues such as pages blocked from Google bot, pages with noindex, pages with no canonical tag, and duplicate page titles and subheadings.
What stands out to me the most in this is the Speed report. Page speed is one of the most important ranking factors today. In just one look, you could check if important pages of your website are too slow.
I also absolutely love the number of filters you could choose from. It’s so easy to find the specific pages you want to optimize first.
Track Website Improvements through Compare Crawl
JetOctopus’ CompareCrawl feature allows you to two crawls that you did before. Which means you can track your progress in optimizing a website. It’s really useful especially for SEO reporting because I could easily show to my clients the impact of the work that we made and how well optimized their website is now.
Here’s a sample of a Compare Crawl that I did. I did an audit for a website where I found out that accidentally blocked a lot of important pages on their website using the Robots.txt file. After the second crawl, the number of crawled pages increased significantly (+227%). I also started doing some fixes so even though there were more pages crawled, it has fewer issues.
Content Analysis
The Content report allows you to easily identify the pages that Thin (less than 100 words) or Low Content Pages (less than 500 words). This is one of my favorite features as it allows me to list down the pages that need updating to make the most out of the content of the website. In this screenshot of the content dashboard, you could already see that this website has good content standing since the average words of pages on the website is more than a thousand.
Link Report
A good flow of PageRank is always a must when it comes to website structure and spreading link juice. In JetOctopus, there are two reports for links on your website: Internal Links and External Links.
Under these reports, you can see the number of internal links found inside your website and the number of outbound links that you have. This is important because you always have a good balance in between. If you arelinking out to other websites more than you are linking inside your website, you’re giving out more link juice than you are receiving.
Best Price in the Market
Compared to other crawlers out there whether its cloud-based or desktop crawlers, I could say that JetOctopus is one of the best crawlers that money can buy. There are no limits in the number of websites you crawl, just the number of pages in the websites you crawl. You could also get a customized package depending on your needs.
You could also integrate Google Search Console data with no additional charges that allow you to get a more in-depth crawl of your website and get more data.
Final Verdict
I really love tools that deliver good results fast. I love that JetOctopus is able to give the data that I want without too much hassle, just a few clicks, wait for a few minutes, and all the data that I need is right there. No clutter and no distractions. If you are handling a lot of clients, you’ll definitely love JetOctopus.
For those who are just starting out in Link Building and Outreach for SEO, I bet you have a world of questions in your mind. Knowing how to gauge the quality of your links is the most difficult part of the job. This is why it is important that you know where to begin in a successful outreach campaign.
The value of your link profile is just as good as its contribution to the strength of your site, if you think that the links you build are not passing on that value then you might as well just stop. Without the proper metrics that can help you make a quality report for your links, you would be hard-pressed to improve your link building tactics to win in SEO and to have a great outreach campaign.
Here are some points you need to consider in order to have a high enough score that can help you boost your efforts for this endeavor:
Relevancy of Links
This is a no-brainer, the links built should hold a form of relevance to the site you are building to. Of course, it is common sense that you should not build a link in sites for automotive parts if the nature of your business is a flower store. However, the relevance of the links runs deeper than this because relevance is determined by how many people treat your link as valuable.
To succeed in measuring link relevancy, you have to make sure that it would be a great representation of your client’s name. More than just the Domain and Page ratings of a site, you have to look at how people engage in it. Users should be as genuine as possible with their engagement and the more they are in number, the site’s relevance is further affirmed.
Clear and Concise Email Outreach
Email outreach is another effort that a Link Builder should master. Building links deal heavily with relationship-building as well, so this is essential when you want to succeed in your outreach campaign.
In fact, this is the most integral part. Some pointers that I will list below are already a given but it doesn’t hurt to have a reminder of it every once and a while, right?
Be courteous when sending outreach emails. Always address the webmaster using his/her first name.
Create sincere and eye-catching email subjects. As much as possible, craft a personalized email for every person you reach out to. They will appreciate it more when they feel that you want to have a sound collaboration with them, not just use them as a source for building links.
Properly negotiate with the webmaster. Aim to have the link placed above the fold.
Anchor Texts
Anchor texts are essential for your Link Building efforts. This should be well-optimized for the target keyword of the landing page. Be as descriptive as you want without it looking like spammy text. When it comes to this element, you would be well-served by this if you always make sure that your anchor text is topically relevant to your keyword and landing page. Also, avoid cannibalizing the keyword. If you have a perfectly placed contextual backlink, then strive to maintain its natural format. Stray away from anchor texts that would make readers do a double-take, thinking that the link is just there because it is a hard-sell advertisement for a product.
Site Authority
Websites you build links in should be authoritative. You can measure authoritativeness by using tracking tools like the Moz Domain and Page Authority browser extension. There is a certain level of influence that you have to detect when searching for sites that can help you in building links. You would know that it is authoritative if it is clean from malicious content.
This is why it is important to build on ethical sites. Low-quality directories, link farms, low-quality bookmarking sites, over-optimized forum comments, or Private Blog Networks (PBNs), should not be included in the list of sites you can build links to. It is also a clear indication that the site is eligible to help you build links when it has a healthy link profile. Avoid PBN links, spammy anchor texts, or dirty backlinks.
Chase New Referring Domains
Always try to get new referring domains. Have a tracker to help you see which sites you have been repeatedly building links in. Twice is already a red flag. Strive to have different domains for your links. Avoid recurring links from the same site to the same site. This will ensure that your links are diverse and therefore valuable enough to be a part of your link quality report.
Key Takeaway
A link quality report can help you achieve a successful outreach campaign. Doing is the best way to succeed in Link Building since you are actively building relationships with other webmasters as well. Follow these simple steps and the results will be momentous. I wish you good luck in your campaign. Comment down below if you have stories to tell about your outreach campaign.
Yesterday, Google officially rolled out the Speed report in Search Console. It has been a few months since Google announced its (experimental) Search Console Page Speed Report in Google I/O. Very few had access to it when it was first announced since we had to sign up on a form to be eligible to try it out. But ever since its release yesterday, more webmasters now have access of it in their respective Search Console Reports. Here’s what you need to know about this important report:
Speed (experimental) Report
Located under the Enhancements tab of search console, the speed report automatically shows webmasters an overview of their site’s speed report, divided into mobile and desktop pages which are further broken down to the number of mobile and desktop’s slow, moderate, and fast URLs.
Once you dive into the specific device type report, it highlights the issues some of your URLs possess – much like the coverage report.
So far, I’m only seeing two types of issues. FCP and FID issues. Here’s what they mean according to Google:
Google’s PageSpeed Insights is heavily marketed in their Speed Report since it’s one of the best site speed checking and diagnosis tools out on the web. I recommend you use it as well since it helps my team and I pinpoint some of the problems that our pages have and make the appropriate changes to improve our overall page speed score.
Another thing you have to take note of is the way they categorize URLs.
As mentioned, it’s divided into three parts: Slow, moderate, and fast. They did not come up with this metric randomly since they stated that the data is based on the Chrome User Experience Report, which provides metrics for webmasters on how Chrome users experience websites available on the world wide web.
How This Report Can Be Used to Improve SEO
When the Speed Report was first announced in Google I/O, I published a blog post detailing how this report (once it was rolled out) can be used to help improve SEO. Consequently, Google published a post that announced the release of the speed report and how webmasters can use it to better understand their website. Here’s what they said (which are the same assumptions I had a few months ago):
“The report classifies URLs by speed and the issue that causes any slowdowns. Drill down on a specific issue to see examples of slow URLs to help you prioritize performance improvements for them. To get a better sense of what type of optimization can be performed for a specific URL, the report links to the Page Speed Insight tool, which provides information on specific optimization opportunities.
You should use this report both for monitoring your performance over time and for tracking fixes you made to your website. If you fix an issue, use the report to track whether users experienced a performance improvement when browsing the fixed version of your website.
To help you understand how your site is performing, you can also see what types of URLs are doing better by checking the moderate and fast buckets.”
Key Takeaway
We have to remember that this report is purely “experimental”. The data, errors, and recommendations are still strongly subject to improvement. However, seeing it now, it already gives me a good idea of how I work with my developers to better improve my site. The improvements are primarily for search engines, but it is for my visitors. Giving them a much better experience on our websites is important for us and it should be important for all webmasters around the world as well.
If you have any comments and suggestions regarding Search Console’s new report, you can submit a report in their user forum. So, what do you think about the speed report? Let me know in the comments below!
In the world of search, Google is at the forefront of delivering results in the form of fresh content for people seeking answers. With thousands and even millions of search results, you may think that each question in the world can be supplied with the answer to satisfy it. Enter, Google Question Hub.
