Netpeak Spider 3.3: Get More Data With Google Analytics and Search Console

Doing on-page SEO takes a lot of time and having all the data that you need in one tool saves you the hassle of jumping from one tool to another. With Netpeak Spider’s new update, you get just that.

Last October 17, Netpeak Spider released its version 3.3 update where it allows users to integrate their Google Analytics and Google Search Console accounts. This gives users not only information from crawling data but also information from Google’s point of view. In this post, I’ll run through the update but if you want to read Netpeak Spider’s official post, you could do so here. To tell your friends and colleagues about the update, here’s a pre-populated tweet for you!

Author’s Note: If you want to try out Netpeak Spider version 3.3, you could use our promo code SEO-Hacker-NS-3-3 to get 20% discount on their packages. Check out their pricing page here.

How to Add Google Analytics and Search Console to Netpeak Spider

To integrate Google Analytics and Search Console to Netpeak Spider, you have to go to Settings > General > and click on Google Analytics & Search Console in the left sidebar.

Click on Add New Google Account and it will open a window in your browser that asks you to log in to your Gmail account that is connected to your Google Analytics and Google Search Console accounts. The window will automatically close after you log in and you will now be able to select the website property you want to check. You can also select the date range and other filters such as Traffic Segment in Google Analytics or Country in Google Search Console.

Before you start crawling, make sure you check the Google Analytics and Google Search Console boxes under Parameters in the right sidebar.

If you weren’t able to check these parameters before you crawl, just click on Analysis in the menu bar and then select Get Google Analytics Data or Google Search Console Data. This will save you the time of having to recrawl the whole website, especially for large websites.

Google Analytics Integration

With Google Analytics connected to Netpeak Spider, you can get a variety of data regarding URLs with or without issues that are receiving traffic and URLs with high bounce rates. There are 4 main areas where you can see this report:

Netpeak Spider Dashboard

In the dashboard, you could see a pie chart showing you an overview of the performance of your website when it comes to website traffic. 

All Results Section

In this section, you can see how much traffic each URL is getting, bounce rate, average session duration, and goal completions on that page.

Issues and Overview under Reports

In this section, you’ll be able to identify the specific pages with or without traffic that has issues.

     

Google Search Console

For Google Search Console data on Netpeak Spider, you’ll be able to see data on the number of clicks, impressions, and average position for all URLs on your website. You could specify the date range, country, device type, and even filter the pages by search queries.

What’s also cool about the Google Search Console integration is that in GSC, you can only see a maximum of 1,000 URLs in your reports while in Netpeak Spider, you get to analyze all of them. Similar to Google Analytics data, you’ll see Google Search Console data in the following areas:

Netpeak Spider Dashboard

All Results Sections

Issues and Overview under Reports

     

Why I love this Update

We have a lot of websites on our plate and each website has hundreds or thousands of pages. If I have to go through each and every page using Google Analytics and Search Console to check what pages are in need of optimization, it would take me months!

When doing an on-page SEO especially for large websites, I try to prioritize which pages to optimize first. I absolutely love that in just a few clicks I could see the pages that are performing well and those pages that need attention. If I see a blog post have only a few impressions and clicks and I see that blog post has an issue, I could immediately make improvements to it. This makes it easy to have a holistic SEO optimization strategy and diversify the number of pages that are ranking for your website.

Netpeak Spider 3.3: Get More Data With Google Analytics and Search Console posted first on https://seo-hacker.com

Google Index Guide: How to Get Google to Index Your Pages Faster

Since you now know how to SEO new websites, the proceeding problem you’re going to face is to wait until Google indexes your new website and consequently displays it in their search results. Google has these processes that enable them to find, crawl, index, and display relevant pages to the users for specific queries. That involves a lot of effort, hardware, and ingenuity since it’s not an understatement when I say that there are billions of websites in the 2019 world wide web. So the challenge for us SEOs and webmasters is to fasten Google’s process of finding our site, crawling and indexing it, and displaying it to the right users.

Google Index

Before Google displays our pages to the users, our websites need to be saved in their massive database. This is what the term “indexing” refers to since it relates to the information collected by Google from the world wide web and them making it a part of their database. 

A much simpler way of putting Google’s indexing process is like a person acquiring a new book (the website) which includes its chapters (web pages) and storing it in their library. 

After the indexing process, Google’s algorithms get to work with ranking the pages based on a variety of factors such as keywords, on-page and off-page signals, E-A-T, etc. This is a summarized version of the indexing process since it’s more complicated and technical than what it seems. 

So, how can you, as a webmaster, make Google’s Index process faster to benefit your website and reach out to your target audience? Here’s how:

How to Get Google to Index Your Pages Faster

The first step is to check if Google has already indexed some pages of your website. There are a variety of ways to check this but the two best ways are to either check it on Google Search Console’s coverage report:

There you’ll see how many pages have been indexed by Google and which specific page they are:

Creating a search console account is important for all webmasters, but if you are looking for an easier way to check if your pages are indexed by Google is through the use of “site:” search operator. Just type “site:yourdomainname.com” in the Google search bar. This is what it should look like if Google has indexed some of your pages:

However, if Google hasn’t indexed any pages from your site, this is what it would look like:

So, if you see the above result when you use the “site:” search operator, here are some steps you can do to quicken Google’s Index process:

1. Use Google Search Console’s URL Inspection Tool

• Just log into Google Search Console 
• Go to your website’s search console property page
• Paste the page URL into the Inspection tool bar

• Click Enter
• Once you see that the page’s URL isn’t on Google, press the Request Indexing button 

• Once you click it, a pop-up appears that lets us know that the URL was added to a priority crawl queue.

The crawl time is completely dependent on Google’s crawlers since I’ve seen pages that were indexed in a few hours, some after a few days. Make sure to monitor the page so you’ll know once Google has indexed it.

2. Re-submit Your Sitemap

As webmasters and SEOs, a sitemap is already common knowledge since it’s a helpful guide that search engines use to understand which pages are important to your site. One thing you have to note is that the inclusion of a specific page in your sitemap does not assure it being indexed, however, not including that specific page in your sitemap lessens the chances of indexation. 

Creating a sitemap is easy – even more so if you’re using WordPress as your CMS. You can install SEO plugins like Yoast to help you with the creation of your sitemap.

Once you’ve created your sitemap, just submit it in Search Console and wait for Google to successfully fetch it. 

Again, use the “site:” search operator to check if Google properly indexed the pages you WANT to be indexed. 

3. Promote Your Page

Link building is an important aspect of your SEO but it also helps Google find your pages. So, always make sure to promote your page in high-traffic sites (social media, authoritative websites, influential websites). 

Submitting guest posts, sharing your page/content in social media, or any other link building tactic you can think of are ways in which you can speed up the indexation of your page since Google uses these links to navigate the world wide web. 

Of course, internal links are also important since these help crawlers that are already INSIDE your website navigate to the page you want to be indexed. 

4. Regularly Publish Content

You can let Google do it’s routine and they’ll eventually crawl and index your site. This can take as little as 4 days and up to 6 months. If you’re not in a hurry, then you can just let them do the work for you (although I don’t recommend this). Once Google has crawled your website, you can see your site’s crawl stats in search console to see How many pages are crawled per day, kilobytes downloaded per day, and the time spent downloading a page. 

Here’s a tip: regularly put out fresh content. It signals to Google that your website is active and should be indexed regularly. If you don’t continuously put out new and fresh content, your crawl rate will start to diminish. Since I publish twice a week, this website’s average crawl rate is above average than normal business websites. 

Key Takeaway

Your website needs to be crawled by Google regularly – especially if you’re changing or publishing things regularly. A lot of the steps I’ve highlighted above involve the use of Google Search Console – which is one of the most important tools a webmaster and SEO should have. Understanding the ins and outs of Google Search Console can help you understand how Google interacts with your site and the changes you’re making.

Google’s Index process is one of the most important parts of their whole search algorithm and it pays if you have a basic understanding of this facet. Do you have any questions? Comment it down below and let’s talk!

Google Index Guide: How to Get Google to Index Your Pages Faster posted first on https://seo-hacker.com

Content Accuracy Factors You Should Optimize For

Content Accuracy has been a recurring topic in the SEO community, especially now because Google has revealed it as a ranking factor. It has been the talk of the town since Gary Illyes from Google has said so at PubCon, a well-known SEO conference. Content Accuracy is especially important for YMYL sites because according to Google they “go to great lengths to surface reputable and trustworthy sources.”

This is a huge thing but I must admit it is pretty ironic since back in September, Danny Sullivan from Google has said that it is not treated as a ranking factor. However, they may be talking about different facets of content accuracy as a factor for site performance in the SERPs. So I want to discuss this with you, do you think you are optimizing well for content accuracy? Here is a quick cheat guide for you!

Creating the Perfect Content Accuracy Recipe

What you must know about accuracy in digital marketing is that it is not a popularity contest. A piece of content garnering thousands of views does not mean that it is automatically accurate for the user searching for it. We cannot pinpoint the exact elements that Google regards as the standard for Content Accuracy, but I suggest that you strategize according to these metrics:

Correctness

When we measure content based on correctness, it deals more beyond making sure that you do not have grammatical errors and vocabulary lapses. It is also the extent to which you would go to prove that your content is reliable enough to be credited as a source of information.

Think about it in an elementary school sense, if these students would not use your content as a source for their homework, do not bother thinking users actively searching for answers will treat you favorably. Correctness is a great metric of accuracy because it validates your content as something you can promote freely without worrying about user reception and negative feedback.

Credibility and Authority

Another revelation that Google made at PubCon is that they do not keep track of E-A-T scores. Gary Illyes also made it clear that E-A-T and YMYL are concepts instead of a standard that they keep tabs on. With that said, it is still important to establish authority, especially in championing accuracy in your content. One way to know if users see you as an authority in a particular niche is through links. If there are many people linking to you, this basically solidifies your reputation for that particular content. Credibility and authority go hand in hand, especially if you optimize well for topic relevance. Speaking of topical relevance, this is a signal that Google’s systems can rely on to rank content so be mindful of this as well.

Objectivity

Google cannot exactly tell if the content is accurate, according to Danny Sullivan. Instead, they align their signals to find topic relevance and authority. Verifying accuracy is not something that the system can easily accomplish. Be that as it may, you should still optimize your content to be as objective as possible. Meaning, as much as possible, the content you publish should be impartial and not explicitly biased.

Traceability

Author reputation in accordance with E-A-T has always been a part of the discussion for most SEOs. Users today can be turned away by content published by an unreliable source. They can easily question who the writer or content creator is and this will hurt your SEO efforts in the long run. Reactiveness is a major factor in content accuracy, so if their feedback includes doubts, you’re probably on the wrong track.

Key Takeaway

Good content has a great recall. This is a great goal for content accuracy because who wouldn’t want people to read and share their hard work, right? I have been writing for many years now and making sure that I share accurate content is second-nature to me. This is a quality that SEOs should also mirror since it will be a sound investment in the long run.

Seeing as content accuracy is stated as a ranking factor by Google, this has validated its importance even more. More than having a steady quota of content from your site, it should be high quality enough to be promoted and shared with other people. This is how these metrics come into play; by helping you be a trusted and reputable source of information for users.

Content Accuracy Factors You Should Optimize For posted first on https://seo-hacker.com

Google Adds Video Reports in Search Console

Videos are rapidly changing the way people search. The thing is, it’s not just about YouTube anymore. Google recently added a new report in Search Console for Video content that allows webmasters to see how their own videos perform on search results and errors in their structured data markup.

Currently, there are three ways videos appear on Google; on the main search results, in the Videos tab, and on Google discover.

Video Performance Report

In Google Search Console, you could see how your videos perform by going to the Performance Report and clicking Search Appearance. If you want to go into more detail, you could also check the keywords your Videos appeared for and the specific pages that appeared. This data is really useful as you would know the exact keywords to optimize your video content.

Video Enhancements

Structured data is not a ranking factor but it can enhance video your videos in the search results to make them more appealing for searchers. If you have video content on your website that is marked up with the Video structured data, you will start to see errors, warnings, and pages with valid structured data.

When this feature rolled out, Google sent out thousands of emails to webmasters informing them of errors in their Videos markup. We also received an email regarding this error.

When I checked the errors on Search Console, it was a little bit confusing because the pages that have errors in them contained links toward YouTube videos that I linked to. I don’t own any of those videos and it’s impossible for me to give these YouTube videos a proper structured data markup. Since the feature is new, I think this is one thing Google overlooked.

How Google Crawls Video Content

Now that we have this report integrated into Google Search Console, it adds more reasons for webmasters to properly markup their video content. In the Search Console Guidelines, Google mentions 3 ways they extract video content from websites:

• Google can crawl the video if it is in a supported video encoding. Google can pull up the thumbnail and a preview. Google can also extract some limited meaning from the audio and video file.
• Google can extract data through the webpage’s text and meta tags the video is in.
• If present, Google uses the VideoObject structured data markup of the page or a video sitemap.

Also, Google requires two things for videos to appear in the search results:

• A thumbnail image
• Direct link to the video file

Google highly recommends the use of structured data. They mentioned that structured data is best for pages that they already know about and are being indexed. The best way to go about it is to have a video sitemap file, submit it in Search Console, and markup your pages.

Sample Video Structured Data Markup

If you want to markup your video content, here’s the code for a standard Video Rich Results:

<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “VideoObject”,
“name”: “Title of Video Here”,
“description”: “Full description of Video Here”,
“thumbnailUrl”: [
“https://linktothumbnailimage1.jpg”,
“https://linktothumbnailimage2.jpg”,
“https://linktothumbnailimage3.jpg”
],
“uploadDate”: “2019-10-10T08:00:00+08:00”,
“duration”: “PT10M30S”,
“contentUrl”: “https://videofilelink.mp4”,
“embedUrl”: “https://seo-hacker.com”,
“interactionCount”: “700”
}
</script>

You could further optimize this structured data markup by adding Video Carousel markup if you have a page with a full gallery of videos or by adding Video Segments markup so users can see a preview of your video in the search results. If you want a full list of video rich snippets, check out Google’s Video Markup Guide here.

Key Takeaway

Videos are changing the way webmasters create content. It helps users engaged and increase dwell time. Currently, video snippets are dominated by YouTube videos and I’m interested to see if this update to video content will help webmasters who are publishing videos on their own website get their videos in the search results and draw more clicks. Hopefully, this update encourages more webmasters to use their own platforms when uploading videos that they create and we see a more diversified video search results.    

Google Adds Video Reports in Search Console posted first on https://seo-hacker.com

Google Chrome Will Start Blocking HTTP Resources in HTTPS Pages

Google has always been pushing for a safer and more secure search experience for the users. The best example of this is when they pushed the migration to https for websites that cared about their rankings. I fully support a safer and more secure environment in search since it builds trust and improves our brand’s reputation with the users.

A few days ago, Google published a blog post in their security blog which contained massive news regarding the use of resources that lead back to http websites (otherwise known as Mixed Content) will be blocked by Chrome.

What is Mixed Content?

Mixed content is an instance where the initial HTML of the page is loaded through a secure HTTPS connection, but other resources inside the page are loaded through an insecure HTTP connection. 

These resources may include videos, images, scripts, etc. The term “mixed content” came from the fact that both HTTP and HTTPS content are loaded on the same page, but the initial request was done through a secure HTTPS. Browsers of today already display a warning that lets users know that a page/site isn’t secure. But once Google Chrome has fully rolled out this update, it will also trigger a warner in the address bar of Chrome. This is what it would look like:

By default, browsers do not block images, audio, or videos from loading but scripts and iframes are blocked. To see this, you can just go to the site settings part of your browser and check the factors that are blocked by your browser.

According to Google, not blocking the resources will threaten a user’s security and privacy since people with ill intentions can tamper with the insecure resource that you’ve used. Additionally, mixed content leads to a confusing browser security UX because the page is displayed as somewhere between secure and insecure. 

Of course, there are problems with blocking the images, videos, etc. for users and us as webmasters. 

Google will be releasing this over successive versions of Google Chrome. This starts with Chrome 79 that will be rolled out by December 2019 until Chrome 80 by January 2020.

Key Takeaway

This is a great move by Google because the last time they enforced something like this is when they pushed the migration to HTTPS. Webmasters and SEOs should be ready for this change since Google Chrome is one of the leading browsers in the market – used by thousands of people around the world. 

Some of the ideas I’m thinking of to avoid blocking the images I’ve used in our pages are::

• Do a full crawl audit of the site. Screaming Frog and Netpeak Spider can definitely do the job of finding HTTP resources contained in your pages. Once you’ve had the full list, remove or change the images you’re using.
• Instead of embedding an image from other sites, try to interact with the webmaster if you can use their image with proper citation. This will not only help you avoid getting blocked by Chrome but will also enable you to build connections with other webmasters
• The hardest choice would be to make your version of the image. This will be especially hard if you don’t have a resident graphic designer in your team.

This is another move by Google that will need us to adapt and change the finer details that our strategies have. Do you have any ideas on how we can approach this? Comment it down below!

Google Chrome Will Start Blocking HTTP Resources in HTTPS Pages posted first on https://seo-hacker.com

GoogleBot User Agent’s Update Rolls Out in December

GoogleBot optimization can be tricky especially since you cannot control how the spider perceives your site. As Google announced that they are going to update the user agent of GoogleBot come December, this is also a call for us SEOs to rethink how we can optimize for Google crawlers.

This update is a great signal on how Google values freshness because it regards that user-agent strings reflect newer browser versions. If they thought of a system for this, what more for content and user experience, right? So for those who are engaging in unethical practices like user-agent sniffing, I suggest sticking to white-hat practices and reap results from them.

What is a User Agent?

For the non-technical person, a user agent can be an alien term but what they don’t know is that they have been utilizing this every day that they explore the web. A user agent is responsible for connecting the user and the internet. Ultimately, you are part of that chain of communication if you are an SEO because it would be a great practice to optimize for user agents but not to the point that you exploit these types to turn them in your favor.

There are many User Agent types but we will just focus on the area that matters to SEO. User agents are put to work when a browser detects and loads a website. In this case, GoogleBot is the one to do this and it is mainly responsible for retrieving the content from sites in accordance with what the user requests from the web.

Simply put, the user agent helps in turning user behavior and action to commands. The user agent also takes the device, type of network, and the search engine into account so it can properly customize the user experience depending on intent.

How is the update going to change the way we optimize for crawlers?

Googlebots user agent string will all be periodically updated to match Chrome updates, which means that it will be at par with what browser version the user is currently using.

This is what Googlebot user agents look like today:

And this is how it will look like after the update:

Notice the slight change in the form of user agent strings, “W.X.Y.Z”? These strings will be substituted with the Chrome version we’re using. Google uses this for example, “instead of W.X.Y.Z, the user agent string will show something similar to “76.0.3809.100.” They also said that the version number will be updated on a regular basis.

How is this going to affect us? For now, Google says don’t fret. They expressed assurance and confidence that most websites will not be affected by this slight change. If you are optimizing in accordance with Google guidelines and recommendations then you don’t have anything to worry about. However, they stated that if you are looking for a specific user agent, you may be affected by the update.

What are the ways to optimize better for GoogleBot?

It would be better to use feature detection instead of being obsessed with detecting the user agent of your users. Google is kind enough to provide access to tools that can help us do this, like the Webmaster Tools which helps in optimizing your site.

Googlebot optimization is as simple as being vigilant about fixing errors on your site. This goes without saying that you shouldn’t over-optimize and that includes browser sniffing. Optimizing according to the web browser that a visitor is using becomes lazy work in the long run because it would mean that you are not holistic in your approach to optimizing sites.

The web is continually progressing which means that as webmasters, we have to think quickly on our feet on how to keep up with the software and algorithm updates. To do that, here are some ways that can help you succeed in Googlebot optimization.

Fix Crawl Errors

Do not stress yourself out and guess the errors that affect your site. To find out if your site is performing well with crawler guidelines, read up on useful information to maximize the tools at your disposal. Your site’s crawl performance can be seen if you take a look at the Coverage error report in your Search Console because crawl issues are under this feature.

Looking at the way Google sees your site and alerts you on what you should fix within it is a surefire way to optimize for crawlers, not just for Google but for any search engine as well.

Do a Log File Analysis

This is also a great way to better optimize for crawlers because downloading your log files from your server can help you analyze how GoogleBot perceives your site. A Log File Analysis can help you understand your site’s strength in terms of content and crawl budget which will assure you that users are visiting the right pages. Specifically, these pages should be relevant both for the user and for the purpose of your site.

Most SEOs do not use a Log File analysis to improve their sites but with the update that Google is planning to roll out, I think it is high time that this becomes a standard for everyone in the industry.

There are many tools at your disposal that can help you find the information regarding the hits of your website whether it’s from a bot or a user which can help you in generating relevant content. With this, you can see how the search engine crawlers behave on your site and what information they deem necessary to store in a database.

Optimize Sitemaps

It has been mentioned time and again that sitemaps do not put you at the forefront of the priority queue for crawling, but it does the job of helping you see what content is indexed for your site. A clean sitemap can do wonders for your site because it helps in improving user navigation and behavior as well.

The sitemap feature can help you test if your sitemap can be beneficial for your site or put it in jeopardy. Start optimizing your sitemaps and it will improve your site.

Utilize Inspect URL Feature

If you are particularly meticulous on how your site content is doing, then inspecting specific URLs does the trick of knowing where you can improve it.

The inspect URL feature gives you insight on a particular page on your site that would need improvements which can help you maintain your efforts for Googlebot optimization.

It can be as simple as finding no errors for that URL but sometimes, there are particular issues that you have to deal with head-on so you can fix the error associated with it.

Key Takeaway

With the Googlebot update comes another way to help us SEOs bring better user experience to site visitors. What you should also take note of are the common issues that Google has seen while evaluating the change in the user agent:

• Pages that present an error message instead of normal page contents. For example, a page may assume Googlebot is a user with an ad-blocker, and accidentally prevent it from accessing page contents.
• Pages that redirect to a roboted or noindex document.

In order to see if your site is affected by the change or not, you can opt to load your webpage in your browser using the Googlebot user agent update. Click here to know how you can override the user agent in Chrome and comment down below if you are one of the sites affected or not.

GoogleBot User Agent’s Update Rolls Out in December posted first on https://seo-hacker.com

Screaming Frog vs Netpeak Spider: Who’s the Superior Crawler?

SEO crawlers are must-have tools for every SEO professional or website owner. You need to have at least one of them in your toolbox but for us at SEO-Hacker, we have two: Screaming Frog and Netpeak Spider. 

Without SEO crawlers you’ll probably go crazy manually checking each and every page on your website for SEO issues. That is why it’s an absolute must that you have a tool that you can rely on.

Today, I’m going to compare two of the best SEO crawlers: Screaming Frog and Netpeak Spider. I use both of these tools when I do on-page optimizations for my clients and I absolutely love both of them. But today, these two will be rivals for this blog post. 

In the Left Corner: Screaming Frog

 

Screaming Frog is one of the leading SEO crawlers in the industry and is famous for many SEOs. It is a powerful crawler that can crawl small to large websites with ease. It gathers key onsite SEO factors that allow SEOs to find and fix issues easily.

Its main features allow you to find Error 404s on your website, find missing and duplicate page titles and subheadings and visualize your overall site architecture. Screaming Frog also allows you to integrate Google Analytics, Google Search Console, Ahrefs, and Majestic data for more data and analysis. You could try Screaming Frog here.

In the Right Corner: Netpeak Spider

Similar to its competitor, Netpeak Spider is an SEO tool that can help you do a comprehensive technical audit of your website fast and easy. It checks for 50+ on-page SEO parameters and can identify 60+ types of issues in your website. You could also have a good idea of how much PageRank your pages have to improve your overall linking structure. It is great for experienced SEO specialists. You could try Netpeak Spider here.

Round 1: Pricing and Free Trial

Both tools offer free trials, however, the difference is that Netpeak Spider offers a 14-day free trial of all of its features while Screaming Frog offers free use for a lifetime but you are limited to crawling 500 URLs per website and other crawl data is unavailable.

For the pricing, Screaming Frog is 20 dollars cheaper than Netpeak Spider. A 1-year license of Screaming Frog costs 149 Euros which is about 162 dollars while Netpeak Spider costs 182 dollars. Screaming Frog only offers a 1-year license of the tool while Netpeak Spider has monthly, 3 months, and 6 months pricing plans. If you have 2 or more users, you would have to buy one license for each.

Round 2: Crawl Processing

There are two types of SEO crawlers: desktop and cloud-based crawlers. Screaming Frog and Netpeak Spider are both Desktop crawlers which means you install them on your computer and it consumes your computer’s memory and CPU whenever you crawl a website.

If you have a decent computer, crawling small to medium-sized websites through these two tools is no problem at all. However, if you’re doing an SEO audit for a large website, you might have a problem. Both of these tools will eat up your RAM. But on the flip side, if your computer is fast, then the faster can these tools crawl your websites.

Usually, Netpeak Spider takes more time than Screaming Frog. But, Netpeak Spider usually crawls more pages than Screaming Frog.

Round 3: Features

Both tools are actually similar in features. They crawl your website and analyze page titles and metadata, look for redirect chains, broken links, duplicate content, and many more. 

For Netpeak Spider, they specifically have 54 parameters that they check and can spot 62 issues for optimization on the website. I specifically like that they also analyze internal PageRank on your website and also identify dead ends, pages that have incoming but no outgoing links. It gives me a good idea of how much link juice a specific page has.

For Screaming Frog, I specifically like that it could also identify pages that have structured data and identify if there are issues with the structured data on those pages.

Round 4: Interface

This is where the fun begins.

The interface of Screaming Frog is simple. New users will not have a hard time navigating through the tool. In the right window, it will give you an overview of the analysis of the SEO elements on your website.

It will show you information on the number of internal and external links on your site, duplicate and missing tags, duplicate and missing subheadings, pages with hreflangs, etc.

If you click on an SEO element, it will show you all the URLs that fall under that category in the left window. Screaming Frog will provide information on every URL on your website. It can also show how your pages would look in the search results page.

While similar in functionalities, Netpeak Spider is different in many ways when it comes to interface. The dashboard will give you a quick summary of the number of URLs crawled by the software and charts that show you an overall look at your website.

Once you go to the results page, you could immediately identify the URLs with issues because they are labeled. Red means these pages have critical errors while Yellow indicates non-urgent issues.

On the right window, you could see a list of parameters that Netpeak Spider checks. You could select which parameters you want to see if you only need to optimize specific parameters.

Final Verdict

Coming into this fight Netpeak Spider is the underdog because Screaming Frog is more popular than Netpeak. In my opinion, there is no clear winner here. Both of these tools have their own ways of presenting data but they essentially do the same: provide a technical website audit. 

One is just as useful as the other and I highly recommend having at least one of these tools in your SEO toolbox. Have you used one of these tools? Let me know if the comments on which one you prefer more.

Screaming Frog vs Netpeak Spider: Who’s the Superior Crawler? posted first on https://seo-hacker.com