Thứ Năm, 23 tháng 7, 2020

Things You Need to Know About Optimizing Core Web Vitals for SEO

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The Importance of Core Web Vitals to SEO_Cover Photo

User Experience is officially a ranking factor in 2021 and SEOs who are failing to optimize for it will be in a world of trouble come the next year. If you are well-versed in white hat SEO, you are also probably in the know about Google’s updates on their ranking signals.

Having the knowledge on how you can make your business rank in the most ethical way will be your best weapon towards growth after all. I wrote about the update on Core Web Vitals last month but as businesses continue their transition to digital, it is very important that we revisit these elements now and then.

Core Web Vitals are nothing new to webmasters but Google’s announcement of their plan to update the algorithm in accordance with these elements spurred on a heightened urgency to optimize for it. This is true for digital marketing experts, but for newbies who are scratching their heads wondering what Core Web Vitals are about, this brief guide is for you.

Measuring Performance with Core Web Vitals

Search_Page_Experience_Graphic

Page experience is important for SEO because it will help you stay valuable to your audience. How your site functions will affect a person’s perspective of your business. It’s pretty self-explanatory why users would prefer a site with great user experience over one that is a pain to navigate. Having a negative user experience will also set you up for disaster in the Search Engine Results Pages (SERPs) since it will harbor a bad reputation for your website.

You may not feel it as explicitly as a negative feedback published online, but word-of-mouth can hurt your reputation since friends or family usually recommends businesses to each other. With this in mind, how can you effectively measure your performance for the Core Web Vitals? Thankfully, there are a handful of tools that you can use to do just that.

PageSpeed Insights

good page speed insights

If you are looking for a quick way to diagnose your site’s performance for Core Web Vitals then PageSpeed Insights can help you. If you are not familiar with this tool, you can visit it here. User-experience metrics such as Lab Data that covers First Contentful Paint, Speed Index, Total Blocking Time, Cumulative Layout Shift, and Time to Interactive. All of these should be well-optimized to have an improved user experience. Given that the values are just estimates, this is especially useful if you don’t know where to start optimizing for Core Web Vital elements.

pagespeed insights score

PageSpeed Insights performance scores are calculated based on Google’s Lighthouse Scoring Calculator. You can choose Mobile or Desktop as your device type and see what areas you are thriving on or needs improvement.

Public Google BigQuery Project

The BigQuery Project is a heaven sent for those who would need to analyze big data sets in SQL Queries. This is what the dashboard looks like:

big query

How can you use it for Core Web Vital signals? According to Google, it works by consolidating user experience metrics by origins that are known by Google web crawlers. This tool hosts the user experience metrics from the Chrome User Experience Report.

Core Web Vital Scores

There are only three ways that your optimization for core web vitals can arrive at: Poor, Needs Improvement and Good. There are different factors affecting the scores and it varies for each web vital:

Largest Contentful Paint (LCP)

largest-contentful-paint

This is for the Largest Contentful Paint (LCP), which is what you need to focus on to know how well your page loads for the users who visit your site.The metric is there to help you see how long your large content renders on the page. The best score you can have for this is to have a rendering time below 2.5 seconds. Given that fact, you should not beat yourself up too much on achieving that figure, just make it fast enough to satisfy a user. Do not sacrifice usability in your pursuit to get a great score for these metrics.

First Input Delay (FID)

first-input-delay

Focusing on the First Input Delay (FID) means that you value how a user interacts with your page. User experience deals heavily with user engagement since this measures how your user can receive a response from your site. With FID, the areas you should pay attention to would be the clickability of the buttons, selecting sections from a drop-downmenu, or filling out forms on the site. There should also be great consideration for the actions that your users can perform on the site. Google looks at a score that is less than 100ms for this web vital and the best way to go about this is to carefully look at the code and measure the performance based on the areas you can optimize.

Cumulative Layout Shift (CLS)

cumulative-layout-shift

Google treats the Cumulative Layout Shift as a web vital that primarily deals with the visual aspects of a site, particularly on mobile view. This is the continuous position of the page no matter what fraction of the page moves during loading time. Any unstable element on your site will set you up for a lower Core Web Vital score. However, this does not include interactive features such as a layout change when a user clicks on a button.

Key Takeaway

Although the new ranking factor would not roll out until 2021, it would still be best if you optimize as early as now. What’s great is that you have an array of tools at your disposal for this purpose. All it takes is a visit to Google Search Console and you can see what area would need your attention. Scoring low for Core Web Vitals will be detrimental for your SEO since you need users to stay on your page. Not only are you guaranteed users into your site, you would know that it is valuable traffic that can help your online presence thrive as well.

What are the steps you’re taking to optimize for Core Web Vitals? Comment down below!


Things You Need to Know About Optimizing Core Web Vitals for SEO posted first on https://seo-hacker.com

Thứ Ba, 21 tháng 7, 2020

Should you be Worried about Content Scrapers?

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Have you seen a website that posted the exact same article, from top to bottom, of a recent article you published? It can be infuriating knowing that other people are trying to benefit from the content that you worked hard on without your permission at all.

If you own a high-quality website that is getting a good amount of traffic, then you are most likely a victim of content scrapers. Content scraping is the illegal process of copying content from high-quality sources and publishes them as their own.

Content scraping is not something new and this is not uncommon either. In fact, I discover websites scraping from SEO Hacker from time to time. Check out this website that completely copied the guide I published a few weeks ago about Google News.

And if you scroll to the bottom of the webpage, you’ll see a line indicating the article was “originally” by Video and Marketing blog.

In this article, I will discuss if content scrapers have an effect on your SEO and what should you do about them.

How does Content Scraping Work?

The way people scrape content out of other websites varies. They can do it manually or they use software that automatically crawls websites for new content and creates a copy of it. If you come across a software that does this, I highly recommend staying away from it.

The goal of content scrapers varies as well. Some who scrape content may just want to increase the number of pages of their website. They would usually link back to your website and give you credit for publishing it and in some cases, they would use a canonical tag pointing to the same page on your website.

Other content scrapers would blatantly rip off your content. Similar to the example I showed earlier, they would take the credit for writing the article and confuse users. They would usually do it to get more ad revenue for their website.

Can Content Scrapers Hurt your Website?

Scraped content is black hat SEO and it is strictly against Google’s guidelines. Not only does it constitute copyright infringement in some cases but it is also duplicate content. If you are using scraped content on your website, then you are most likely going to be penalized or if not, is penalized already. 

Google does a great job of weeding out these websites. Most websites that rely on scraped content does not rank at all and does not receive any traffic. 

The good news is if people are scraping content from your website, you shouldn’t be worried at all. Google always rewards websites that publish original high-quality content. So in cases where people copy your content, you can be sure that Google is going to ignore those and give the rewards to you.

Google’s algorithm is able to identify who is the original publisher of an article even though it is unlinked or there is no mention of the original publisher in the copied article. That is why you shouldn’t worry that Google will penalize your website if many websites are scraping your content.

Should you Disavow Links from Content Scrapers?

As I’ve mentioned, some content scrapers would link to your website. Usually, they link to the website of origin just to avoid being penalized by Google. I’ve seen people ask around if they should disavow links from these websites since most, if not all, of them, are low-quality websites. 

In my opinion, disavowing links from these websites is not necessary because sometimes, it can help your website, even just for a little. You may consider disavowing links from content scrapers if there are red flags like bad anchor texts, extremely poor website quality, adult content, etc. I highly recommend reading this disavow guide I wrote to properly judge if you should disavow a link or not.

Key Takeaway

As long as you publish original content on your website, you could sleep better at night knowing that your website is not going to be affected by those that copy you. Think of Google as your personal guardian. They will protect you from these content scrapers.

Always avoid copying content from other websites, whether it’s one article, a paragraph, or a sentence illegally through content scraping. You can always cite other websites as part of an original article you are writing. And remember to properly cite them by linking to them and giving them credits.


Should you be Worried about Content Scrapers? posted first on https://seo-hacker.com

Thứ Năm, 16 tháng 7, 2020

How to Increase Traffic Through New Google Image Search Update

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How to Increase Traffic Through New Google Image Search Update_Cover Photo

Google recently released an update that makes it easier for users to find more information on the events, places, objects, etc. displayed on Google Images. We could understand this as their way of improving search, particularly image search, to produce a better and more effective environment for the users. We, webmasters and SEOs, can also understand this as a new avenue for us to gain traffic for our website. However, we first need to have an understanding of how this new image search update works. Here’s what we know so far:

Image Search Knowledge Graph

To put it simply, Google is now adding a knowledge graph on image search to provide more information and resources for the users interested in the image subject. They’re simply adding more context to the photos that users see in image search, these bits of information also enable the users to learn more about the image subject. Here’s what it looks like:

google image search update example

GIF from Google Blog

This increases the chances of users exploring websites that can provide them with valuable information that can help them find what they are looking for. They still have the option to just move onto another image, but with this update, it allows your website to take up more search real estate if you can provide relevant and useful information. 

The source of the views image is still credited like how it is today, but the relevant information displayed below it would come from a variety of sources/websites. Here’s another example:

google image search update example 2

GIF from Google Blog

Will this be an opportunity for all industries? I don’t think so. The people who use image search have a specific purpose, and for those in niche markets, searches might not be as prevalent. However, for those that are catered to providing information about prevalent image searches such as famous people, design ideas, etc. they have the potential to have a massive traffic source in image search. 

How to Increase Traffic Through the New Update

Google mentioned that they retrieve the links that they display from existing knowledge graphs. So, if you have more presence in knowledge graphs, you’ll have higher chances of getting featured in the relevant links displayed in image results. To have a more in-depth understanding, here’s what Google said about connecting relevant knowledge graphs to images that need them:

“To generate these links to relevant Knowledge Graph entities, we take what we understand about the image through deep learning, which evaluates an image’s visual and text signals, and combine it with Google’s understanding of the text on the image’s web page. This information helps us determine the most likely people, places or things relevant to a specific image. We match this with existing topics in the Knowledge Graph, and then surface them in Google Images when we’re confident we’ve found a match.”

Again, this avenue won’t be as effective to other websites, so if you’re confident that the images you’re using have great visibility in image search results coupled with numerous knowledge graphs on your hand, then this will only help you gain more valuable traffic. However, I must mention that this update has not yet been rolled out all over the world. They’re currently testing it in the US and when they’re slowly expanding to other countries by catering to more images, entities, and languages.

What do you think about this update? Will you be testing things out on your website to check? Let me know in the comments below!


How to Increase Traffic Through New Google Image Search Update posted first on https://seo-hacker.com

Thứ Ba, 14 tháng 7, 2020

SERanking Introduces a Big Update for SEOs

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a>SERanking Introduces a Big Update to Their Software_Cover Photo

<p< span=””>>One of our partners included in our toolbox, </p<>SE Ranking has recently made a big change to their interface. I would like to write about it since the new features will be beneficial to new and seasoned SEOs alike. Webmasters who are looking for an all-in-one SEO tool, here’s your chance to try out the improved tool for your optimization efforts.

 

When I do my audits or random checks on websites, I tend to do it manually because software can only do so much as compared to the trained eye. With over a decade of SEO experience on my belt, I am wary of the tools I use and that is why I only have a handful of partners under our toolbox. Since SE Ranking has proven its powerful performance in helping my team reach their KPIs, I will take this opportunity to share it with you fellow digital marketers.

Comparison of Old and New Dashboardh2>

The SE Ranking team introduced this as a huge update which is why I took the liberty to check it out myself. I am surprised to see a cleaner interface and easier navigation in comparison to its old version.

before seranking
Thi
s is the old version of the tool – as you can see, the dashboard is pretty straightforward. You will see the rankings report immediately which is a simple way to track the performance of the sites you optimize. However, the new interface makes the old one look cluttered as it has new features that can make for easy navigation of the tool.

after seranking
The new and improved SE Ranking has a more crisp design as they have also overhauled their buttons and navigation bars. Although the new interface is simpler, this is more useful especially if you are a beginner and you want to explore opportunities to optimize your site.

It is also cleaner with a sidebar on the main dashboard which you can help you easily navigate the tools that you need to optimize your site. The sidebar organizes features like:

      • Rankings report

    <li< span=””>>Competitor Analys

      • is
      • Analytics and Traffic
      • Website Auditsi>
      • Marketing Plan
      • Backlink Monitoring</li>
      • Social Media Metrics

    </li<>

    features new

    <p>The adaptive data display makes it possible to see all of the SEO metrics that you would need to optimize as well as your performance on the SERP. With the new interface, the old platform that we have come to love is now faster and more friendly in terms of User Experience. Having a modern design is one of the more noticeable changes to the SE Ranking platform since the old version kind of looks outdated with its plain and straightforward design. The main dashboard retained its simple summary of all your projects which will make it easier for you to go back to the rankings data once in a while.

     

    Update on the Rankings Report

    new keywords.png”>

    <p>No matter how many projects you have on your platform, the new interface can make it load faster. What I find great about the new update is the new dynamics tab in the keyword platform. It is an all-encompassing feature that will help you understand how your rankings dropped or improved over time. The new look of the rankings module with the data on the top half of the page makes it easier to see performance metrics without looking at each one of the keywords. This is what the graph looks like:

     

    data top half

    Competitor Research Integration on the Main Platform

    The new update highlights the competitor analysis tool, which was initially part of the navigation bar but not the main platform. The old design requires you to take a few steps before you access the competitor analysis tool but now you can switch between the tools with one click. Since the SE Ranking team has declared that they have improved every single line of code in the platform, the tool loads easier and quicker now.

    new competitor research

    The SEO/PPC Competitor Research proves to be beneficial for your SEO efforts because you can see who you are up against. You will be well-equipped with this knowledge so you would know what areas you would need to improve and which are the areas that you can already bank on.

    Keyword Research Module Improvements

    <p>As a new separate tool in the platform, it is now equipped with fresh elements. Keyword research is essential to foundational strategies for SEO so having the right tool to help you will help you drive traffic and leads to your site. With a concise keyword research tool, you can see keywords that have the most potential to empower your online visibility. Getting your pages ranked among the top 10 in Google’s search engine pages can be possible with a reliable tool such as SE Ranking. With their update, the Keyword Efficiency index was replaced with the Keyword Difficulty score which can help you assess how the value of a keyword can help your growth.

     

    Quick notes on the SE Ranking Update>

    This is not the last update that the SE Ranking platform will have but considering that it is a huge revamp that is very different from their initial design, this should be news to SEOs. I expect that the tool will give us more in the future. The tool’s big update exhibits what an all-around SEO tool should be, clean and with no-frills features. This eliminates distractions and unnecessary attention to areas of your website which cannot help you rank at all in the long run. Check out SE Ranking’s new update and comment down below if you like it just as much as I do.

    </p


    SERanking Introduces a Big Update for SEOs posted first on https://seo-hacker.com

Thứ Năm, 9 tháng 7, 2020

Google’s Rich Results Test Tool is Now Out of Beta

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In the Official Google Webmaster Central blog, Google announced that the Rich Results Test tool is now officially out of beta and is now supporting all of Google’s rich results feature.

Google also announced that the Structured Data Testing tool is going to be deprecated. It is still available for a short time but there is no specific date yet on when Google will officially remove it.

Moving forward, Google urges webmasters to use the Rich Results Test tool to validate all structured data markups. Here’s what you need to know about the Rich Results Test tool.

How does the Rich Results Test Work?

Rich results (formerly known as rich card and rich snippets) are special types of search results that are different from the regular blue links in Google. It uses structured data to identify which type of rich results a page is eligible for.

In the Rich Results Test tool, there are two options to validate; either via the specific URL of the page you want to check or a code snippet. There’s also an option to select a user-agent the tool will use but right now, only Google Smartphone bot is available.

Once the tool is done analyzing the page, it will show the types of rich results a page or code is valid for. It will also identify any errors that may hinder your webpage from appearing in the rich results. You could also click on “Preview Results” and it will show how your page will look as a Rich Result.

Here are the types of rich results that are available in the Google search results right now:

  • Article
  • Book
  • Breadcrumb
  • Carousel
  • Course
  • Critic Review
  • Dataset
  • Employer Aggregate Rating
  • Event
  • Fact Check
  • FAQ
  • How-to
  • Image License Metadata
  • Job Posting
  • Job Training
  • Local Business
  • Logo
  • Movie
  • Estimated Salary
  • Podcast
  • Product
  • Q&A
  • Recipe
  • Review Snippet
  • Sitelink Searchbox
  • Software App
  • Speakable
  • Subscription and Paywalled Content
  • Video

If you want to learn more about how each type of rich result looks and the proper structured data markup to be eligible for them, you could check out Google’s Search Gallery.

Reactions from SEOs

In the official Google Webmasters Twitter account announcement, many SEOs were disappointed about the tool and the planned depreciation of the structured data testing tool.

As pointed out by Barry Adams and Digitaleer, the Structured Data Testing tool can validate any type of structured data markup, not only those that are valid for rich results. In my opinion, the structured data testing tool was a great tool on its own because I use markups that are not included yet in the rich results list.

The Structured Data Testing tool was also great for debugging. SEOs have noticed that compared to it, the Rich Results Test tool would usually vague error messages.

It seems like the release did not go smoothly as Google planned but I do believe that they will add more rich results types and make it available in the tool. And with the deprecation of the Structured Data Testing Tool, I do hope that they move the feature of being able to validate all types of structured data markup in the Rich Results Test.

Key Takeaway

Since rich results are visually appealing to users, they tend to get a large chunk of traffic from the search results similar to featured snippets. That is why it is important that you check the structured data markups of your website and make sure they are eligible for rich results.

Prior to the release from beta, the rich results test tool can only validate a handful of structured data markup but it is great news that it can now validate all rich results types. I highly recommend that you make use of this tool and grab the opportunity to rank for rich results.

 


Google’s Rich Results Test Tool is Now Out of Beta posted first on https://seo-hacker.com

Thứ Ba, 7 tháng 7, 2020

Website Rankings Drop: Identifying the Reasons Why

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Website Rankings Drop Identifying the Reason Why_Cover Photo

It’s a common occurrence for SEOs and webmasters that track their rankings to experience sudden website ranking drops. Since Google’s algorithm is continuously updating, SERP volatility is common and affects hundreds or even thousands of websites in different industries. The problem with undiagnosed ranking drops is the decrease in your website’s search visibility. This could lead to less traffic, and for business websites, this leads to fewer conversions and profit. Identifying the cause of the rankings drop is tantamount to fixing it and, hopefully, recovering your rankings. So, how do you identify the cause of your website’s rankings drop?

Knowing Where to Look

The first step to identifying the cause of your rankings drop is to identify the variables that changed. This is because a drop in rankings won’t happen for no reason. There will always be a reason for changes in rankings (positive and negative) and this usually happens due to a change in a factor/s that affects your page’s rankings. 

This may sound easy but it’s not. There are numerous factors that affect a page’s rankings, some we can identify and some are still a mystery. That is why determining the exact factor why your rankings dropped is easier said than done. 

But here’s what you should do: Limit the scope of your search. Since you’ll just tire yourself out investigating factors that no one knows about, limit your scope to factors that YOU have control over. So, once you have limited your scope of search, this is when you’ll investigate deeper. 

The way we do it in SEO Hacker is to identify changes in 3 major places that contain a variety of factors that can affect our rankings. Then, we’ll dive deeper and deeper until we find the changes that COULD contribute to the website rankings drop and we either change them back or improve them further than they initially were. So, where exactly are these 3 major places?

INSIDE Your Website

Since we need to limit the scope of our search to things we have control over, it makes sense that we start with the page/website immediately. You have to first identify if the website is experiencing ranking drops in multiple keywords or if you only experience a drop for a specific keyword that a single page is ranking for. Take a look at this example:

Page ranking drop screenshot

The rankings drop happened to a single page that has been consistently ranking positively for numerous months. We automatically limited the scope of our search to the page itself. After determining that technical factors such as title tag, h1, etc. have been changed, we took it a step further and changed it for the better (not revert it back to the original). After a few days waiting for it to be recrawled, It ranked higher than it has ranked for the past few months. 

Since we limited our scope, easily found out the changes made and fixed them immediately, we didn’t waste our energy and time checking other factors that would have turned out to be unrelated to the drop. So, we highly suggest that you start INSIDE your website.

But what happens if nothing changed inside the page or website? Then, you check out other factors outside your website. 

OUTSIDE Your Website

The scope for this is limited to your search competitors overtaking you on the results page. This usually happens when they update their page to serve better intent, contain more information and become more relevant and useful for the users, or an overall upgrade of their website’s technical factors. Here’s an example:

page ranking drop outside the website screenshot

This happened recently and we’re confident that we did not change anything on the page that’s ranking for this specific keyword. So, we started our diagnosis in the search results of the page and that’s where we saw it. Competitors updated their pages with new content, a new design, or a fully revamped one. All of these changes enabled them to overtake our page in the search results which resulted in us having a lower ranking than before. 

So, it’s important for you as an SEO or webmaster to take note of the competitors you have for a specific keyword. Taking note of their content, their page design, and every other factor that they could change will enable you to know which of them they changed. This allows you to quickly adapt and regain your rankings as soon as possible.

Google Algorithm Update

We continuously report confirmed Google algorithm updates and its details to help our readers be able to understand why they experienced a change in rankings immediately. It is well-known in the industry that an algorithm update causes ranking volatility in the search results. A massive drop in rankings usually means that you’re doing something wrong and Google is penalizing you for that. 

Sticking to proven white-hat strategies and having an in-depth understanding of Google’s search algorithm will enable you to avoid penalties every time Google updates their algorithms since what you’re doing is in-line with what they want you to do. 

Key Takeaway

Identifying the reason behind your website or page’s rankings drop is important to achieving search success. Knowing where to pour your efforts in and properly invest the time and energy to investigate them enables you to grow as an SEO and webmaster.

Problem-solving is a necessity in the SEO industry since it continuously changes and gives us no choice but to adapt our strategies to reach success, that’s hopefully, for the long-term. How do you investigate whenever your website’s ranking drops? Let me know in the comments below!


Website Rankings Drop: Identifying the Reasons Why posted first on https://seo-hacker.com

Thứ Năm, 2 tháng 7, 2020

CRO Audits and How You Can Use it For E-Commerce

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How CRO Can Target E-Commerce Demand 2020_Cover Photo

Conversion Rate Optimization is one of the areas that businesses should look into if they want to continue empowering growth in their respective industries. A winning strategy starts with a well-formed audit from the CRO specialist that targets contingencies and issues that can come up in the pursuit of astounding conversions. An online presence will only be treated as a nice-to-have for your business if it does not serve any revenue-generating benefit.

With this, we have to look at the overall climate in business today. While it is unfortunate that some of the brands we have come to know and love have decided to close their doors because of the drastic effect that the pandemic enforced on their business, there is still hope in coping up with the new normal.

With most people staying home, retail stores can be seen at their twilight and e-commerce continues to drive the consumer industries as online payments have been proven to be the safest alternative to normal shopping trips. If you are planning on upgrading your site to reap the benefits that e-commerce can give for your business, it is imperative that you know the flow of CRO and its impressive effect on revenue.

Starting a Solid CRO Strategy

A CRO audit would require you to know your business to a tee. You need to be able to illustrate what your business can offer and come up with materials that will allow users to see that you are easily accessible to provide something of value to them. Usually, this can come in the form of one or more of the following:

  • Catalogs
  • Brochures
  • E-Books
  • Brand Bible
  • Other Downloadable Materials for Products/Services

Depending on the overall structure of your site and your direction with e-commerce, you can explore different options on offering these materials. You can create a pop-up that will allow a user to connect with you through promotions or other offers. The key to this is to make it worthy of attention but non-imposing so you have to insert an option for the user to opt-out of viewing the pop-up.

pop up toyota

Take a closer look at your buttons as well. This a subtle but essential part of User Experience (UX) that not a lot of CRO specialists take advantage of.

sticky header toyota

Aside from a pop-up, you can also create a sticky header on your site that offers information or a promotion that a user would surely not miss. At the end of the day, research will do you good. Research more about what your business can offer, what potential leads can use to close a deal with you, and know more about design principles that will make your CRO stand out.

CRO and SEO: Your Tools for E-Commerce Success

Conversion Rate Optimization and Search Engine Optimization go hand in hand. They may be alike in terms of the goal of making a positive impact on a website, but they serve separate purposes for it as well. With CRO, you should also look at your efforts the same way you scrutinize a site for SEO. Look at your site’s assets and its weak points as well. Illustrate its missing elements and plan how you can design your strategy from there.

With tools at your disposal, you can get to the root of your problem with leads and conversions right away. Qeryz is one of the most reliable tools that I use for CRO. With this, I can see what customers are saying about a business and what they expect out of it. You can also target semantic elements here since it can help you see the queries that they are looking for in relation to your site. With a customer survey tool, you can hear it straight from the customer what exactly they are looking for which saves you a lot of time in doing guessing games for market research.

If you are interested to explore Qeryz, you can look at its benefits here.

Another CRO tool that I can recommend is Inspectlet. For heatmaps or other movement indicators on the site, you can rely on this tool to detect user behavior as accurately as possible. With this, you can see session recordings of users; what pages they visited, those that increased their on-page time. You can see in real-time what products or services the users are looking at which can give way to more opportunities for your business to leverage the visibility that these products are gaining.

Having tools to help you with your CRO is a great help in determining what areas of UI and UX need more work. On top of the previously mentioned benefit, you can also see how user behavior plays in maintaining an e-commerce site. Coming up with a strategy for CRO will be an advantage for long-term returns.

Key Takeaway

The key to coming up with a powerful CRO audit is to know your site well. Study what its strengths are and what it can bring to the table. Your online visibility will be put to good use if you explore CRO as a viable strategy for digital marketing. In this age of resilience, this is an option that you shouldn’t dare miss. What are the tools you use for your own Conversion Rate Optimization practice? Comment them down below.


CRO Audits and How You Can Use it For E-Commerce posted first on https://seo-hacker.com